Matt Lawson

Matt joins us as an Innovation Specialist. With two decades of experience in corporate innovation and supporting the growth of start-ups.  Matt began his career as a research graduate with BT Group in 1996, where he swiftly progressed to senior leadership roles such as the Head of Radical Multimedia Lab in 2001, and subsequently the Head of Applied Technology in 2004, where he was responsible for the realisation of new product and service concepts from idea to customer experience design.

 In 2009, Matt became the Director of Applied Innovation with BT, leading innovation projects, engaging with start-ups, and enhancing customer experience across all of BT’s lines of business. He also spearheaded BT’s Hothouse capability and the Innovation Martlesham technology cluster.  Since, 2019, Matt has been a Coach, Mentor, and Guest Speaker for Cambridge Judge Business School, contributing to executive education programs and their Masters in Entrepreneurship. More recently, Matt was made a Fellow of Cambridge Judge Business School in 2025.

In 2019, Matt also joined L Marks as an Internal Innovation Specialist, where he designs and delivers innovative services for large enterprises globally.

Outside of work, Matt is a keen runner and a member of his local church. He is also a trustee for a small local charity which provides support and services to children and young people in rural areas.