Digital Infrastructure 

Transformative Solutions for Connectivity & Innovation

Helping to Create the Digital Infrastructure of Tommorow


Digital infrastructure projects face significant and complex challenges driven by rapidly evolving technologies such as 5G deployment, OTT (Over-the-Top) and live streaming media consumption, exponential data growth, IoT expansion, and the growing computational demands of generative AI.


These advancements are reshaping both virtual and physical infrastructure, including subsea cables, data centres, broadband networks, and satellite systems. 


Our approach has been shaped by decades of excellence and combines a commitment to innovation with unique turnkey solutions for digital infrastructure projects and large-scale challenges. Our services encompass subsea, data centres, broadband infrastructure and satellite, and a broad range of services such as strategy, data & AI, project management, procurement and many more.


We provide tailored solutions that optimise connectivity, streamline costs, and we meticulously plan and execute large-scale projects

We are not just consultants; we are your partners in transformation, dedicated to delivering results that make a tangible difference. Let us help you leverage the opportunities within your sector, so you can thrive in a future defined by connectivity and innovation.

CONTACT THE TEAM

Collectively we have


GET IN TOUCH

Case Study

Navigating Cloud, Content & Telecoms Markets in the UK


Intro

Virgin Media Business Wholesale Fibre (VMB) aimed to understand the complex and evolving Cloud, Content, and Telecoms (CCT) market in the UK. They engaged Cambridge Management Consulting (Cambridge MC) to analyze this market, influenced by emerging technologies like AI and Edge applications, to gain strategic insights for better product positioning.



Challenge

The intricate CCT ecosystem, with numerous players and constant technological advancements, posed a challenge. VMB tasked Cambridge MC with creating an infographic to encapsulate the ecosystem and a detailed report on the UK market's key drivers of change and evolution, simplifying the complexity into actionable insights.


Approach and Outcomes

Cambridge MC developed an infographic dividing the UK CCT market into four layers: Application, Service, Technology, and Infrastructure, highlighting data and revenue flows. They identified 24 participant groups and over 45 company profiles. A comprehensive report provided insights into the UK fibre and data centre markets and the impact of emerging technologies. These deliverables offered VMB strategic insights to tailor their product design and marketing strategies.

READ CASE STUDY

How we help our clients

Our team of experts has decades of experience delivering support to both private and public companies

Data Centres, Edge & Cloud

Designing and optimising data centres to handle increasing data loads, ensuring security, efficiency, and sustainability.

Subsea Infrastructure

Developing and maintaining critical subsea communication systems that form the backbone of global connectivity.

Broadband Infrastructure

Building resilient digital frameworks that support the evolving needs of businesses and consumers alike, from fibre optics to cloud-based services.

Satellite Communications

Enhancing global connectivity through advanced satellite solutions that deliver high-speed, reliable internet services to remote and underserved regions.

Contact Centre Transformation & Customer Experience

Modernising contact centres to improve customer interactions; leveraging AI and automation to optimise efficiency and improve customer satisfaction.

PSTN Switch Off Services

We offer a range of strategy, procurement and project management solutions to help UK businesses & the public sector prepare for and migrate their PSTN-dependent services to digital alternatives ahead of the 2027 deadline.

Digital Infrastructure

Case Studies


by Mauro Mortali 10 September 2024
Staying ahead of the curve in a fierce market Our client, a renowned global services provider, approached Cambridge Management Consulting (Cambridge MC) with a critical mission: to benchmark their data connectivity services against industry best practices, identify growth opportunities, and develop an innovative growth strategy. Their objective was to stay ahead of the curve in a rapidly evolving market and solidify their position as a leader in data connectivity solutions globally. The Challenge The client faced significant challenges: Decline in Traditional Voice Services: As the market shifted towards IP-based solutions, traditional voice services were becoming less profitable. Revenue vs. Margin Dilemma: Although data connectivity services were growing in revenue, they yielded lower margins compared to voice services. This trend was impacting overall profitability negatively. Future-readiness of Existing Offerings: The client's current portfolio, while performing adequately, required evaluation to ensure alignment with modern standards and preparedness for future market demands. The client sought actionable insights to enhance their portfolio and capitalise on emerging market opportunities. Cambridge MC was tasked with: Diagnosing the data connectivity services business to benchmark against industry best practices Identifying and prioritising growth opportunities Developing a comprehensive growth strategy aimed at achieving revenue and margin targets Building a set of initiatives with detailed programs and supporting action plans to deliver the growth strategy Our Approach - Diagnostic Phase In the diagnostic phase, Cambridge MC applied its comprehensive Diagnostic Framework to assess the client's organisation across several key parameters: Portfolio Analysis: Evaluating the range and performance of existing products and services Go-to-Market Strategy: Reviewing current market entry strategies and sales approaches Systems & Processes: Assessing internal systems for efficiency and scalability Network Technologies: Analysing the technological infrastructure supporting data connectivity services Product Margins: Examining financial performance metrics for each product line. This involved: Conducting in-depth interviews with key team members Reviewing essential documentation, strategic plans, market reports, and financial statements Performing detailed market, customer, and competitor analysis Utilising Cambridge Subject Matter Experts (SMEs) to benchmark the client against industry Best-in-Class standards Our Approach - Growth Opportunity Phase In this phase, Cambridge MC facilitated: Co-Creation Workshops: Collaborative sessions with the client team to identify and prioritise potential growth opportunities Stress Testing: Rigorous financial analysis involving SMEs and customer feedback to validate identified opportunities Initiative Scoping: Detailed workshops to scope out, quantify, and agree on key initiatives necessary for realising growth opportunities. The culmination of this phase was the development of an agreed-upon growth strategy underpinned by robust financial projections and a detailed delivery plan. Outcomes & Results Through this structured approach, Cambridge MC successfully identified several key improvement areas resulting in: 1. Gross Margin A project ed 66% increase in gross margin. 2. Recurring Revenue An incremental annual recurring revenue of $90 million by year five. These results provided the client with a clear roadmap for enhanced profitability and sustained competitive advantage in the dynamic data connectivity market. 
Aerial view of the beach.
by Aki Uljas 22 July 2024
Replacing microwave connectivity with fibre optic links to provide reliable internet during adverse weather as well as laying the foundations for a digital future In April 2023, the Turks and Caicos Telecommunications Commission (TCITC) completed a Request for Proposals for a study on the feasibility of a domestic submarine telecommunications cable system for the Turks & Caicos Islands (TCI). Originating from a 2016 Turks and Caicos Islands Government mandate to enhance inter-island communication, the initiative aimed to establish a national fibre ring, ensuring robust connectivity—especially during natural disasters—as well as facilitating a secondary international broadband link. In 2023, Cambridge Management Consulting Limited was awarded a contract to prepare the final Strategic Outline Business Case (SOBC), involving consultations and with local stakeholders. The Challenge T he primary objectives of the project include replacing the current microwave links with high-capacity fibre optic cables, ensuring resilient connectivity in adverse weather, offering low latency digital access to underserved TCI communities, and laying the groundwork for further digital investments. Subsea cables, being the internet's backbone, are crucial for island nations, offering superior capacity and latency compared to alternatives like satellite or microwave connections. High-speed internet is crucially important to economic growth across the islands. Tourism and local businesses require reliable and fast service to meet the growing needs of users. Hospitals, ports, and emergency services will also benefit greatly from new digital services—for example, 20% of patients in TCI already use remote doctor appointments. Our Approach The project started by analysing the telecommunications market in the Turks and Caicos Islands. As with many of the other Caribbean Islands, the market data is not readily available. Market information was gathered from a wide range of sources, including official statistics, third-party databases, market data sources, and by conducting meetings with the local stakeholders, including cruise lines, telecom operators and others. Our legal partner in the project, Baker Botts, also conducted a legal review of the regulatory framework, procurement framework, and government financing framework. Ensuring open access to the new subsea cable system and related facilities was emphasised in carrying out this legal review and recommendations from that review. Our technical partner in the project, Pelagian, conducted a desktop study, which is always the basis of any subsea cable system, assessing cable landings, environmental aspects, developing a cable route that would be used to perform marine survey activities and further into the project, the cable installation. This was done by following recommendations from the International Cable Protection Committee to ensure the quality of the study. After the reviews and studies, we created a financial plan for the cable system, including estimated investments, profit and loss calculations, cashflow analysis, and balance sheets. This was followed by writing a Strategic Outline Business Case report, which was based on the UK Government’s Green Book guidelines. The Team Our Senior Partner for Subsea, Aki Uljas, led our contribution to the project, providing his subsea expertise and understanding of government-led projects, based on his previous work—including work with the Finnish Government-owned company Cinia, which he has been advising for the Baltic Sea and Arctic cable projects. Julian Rawle has two decades of experience in the subsea and telecommunications industry, specialising in market analysis, market forecasts and due diligence work. The Cambridge MC team worked alongside the Turks & Caicos Islands Telecommunications Commission (TCITC), specifically with Kenva Williams, Director General, to ensure an effective outcome that benefits all TCI citizens. Outcomes & Results After we completed the Strategic Outline Business Case report, we presented it to the Turks and Caicos Islands Cabinet and the UK Governor of the Turks and Caicos Islands. 1. Strategic Outline Business Report The Strategic Outline Business Case report was delivered in Autumn 2023. Cambridge MC presented the business case to the Cabinet in December 2023, after which the Cabinet approved the project to move forward. 2. Procurement Package Cambridge MC and Pelagian started to work on the Procurement Package and the upcoming tender process in April 2024, after budget allocation for the project was completed. 3. Cable System Extensions We also identified a few possible new international cable systems passing close to the Turks and Caicos Islands, which could have the potential to be extended into the islands: Several potential planned cable systems were identified Cambridge MC reached out to these parties and facilitated discussion and negotiations on behalf of the Turks and Caicos Telecommunications Commission Cambridge MC revised the Strategic Outline Business Case to also include these potential new cable systems to be connected to the islands. 
Satellite going into the sky.
by Steve Tunnicliffe 28 June 2024
Analysing the business to provide recommendations and enhancements The satellite industry is going through an intense period of transformation at every level of the value chain. The status quo within the satellite communications industry has been largely unchanged and unchallenged since its inception over 60 years ago. This is all about to significantly change, and it will force many established businesses to look afresh at how they operate. Many will adapt but many will fail. The two key factors driving this transformation are a) the emergence of Non-Geostationary Satellite Operators (NGSO) and b) the technology drive to digitisation, standardisation, and virtualisation. New market entrants such as Starlink are hugely disruptive and have contributed to a 77% reduction in satellite capacity pricing over the last 5 years. Other new entrants will soon emerge, creating further disruption to the norm and downward price pressure. The Challenge A leading satellite communications service provider had already anticipated this market shift and transformation, but wanted to undertake a brief study to validate their assumptions and to review their Go-To-Market strategy. Spanning operations in the US and Europe, Steve Tunnicliffe was tasked with undertaking this strategic business review that included: Stakeholder Mapping and Engagement Corporate Governance Review Change Management and Communication Revenue Review Performance Management Review Our Approach Steve provided critical insights and enabling methodologies to support the service provider in anticipating where to invest next and what resources to align where. Steve also identified areas of weakness within the company’s corporate governance and identified where changes needed to be made to ensure the service provider seized the opportunity for its next phase of growth. He was able to engage key stakeholders in the identification of business issues and make recommendations on how and what to implement from a change management perspective. His experience in leading a global sales organisation and strategy for a leading player within the satellite industry helped provide critical insights to empower the service provider to achieve its stated objectives. Out comes & Results 1. Go-to-Market Strategy The client refocused its efforts on Defence and Government, which accounted for over 50% of its business but an event greater percentage of its profit. 2. Corporate Governance The client put in place a charter and clear definitions around the role of the Board of Directors and the Executive Management Team defining what matters were reserved for each. 3. Efficiency All of this provided not only the necessary clarity but an efficient plan to implement.
by Duncan Clubb 20 June 2024
How Cambridge MC helped Virgin Media Business Wholesale Fibre develop a deeper understanding of the UK CCT market Virgin Media Business (VMB) engaged Cambridge MC to help build an overview of the Cloud, Content and Telecoms market and ecosystem in the UK. Hundreds of companies comprise the CCT market, including many international players. The links between companies like VMB, who provide the fundamental infrastructure that the CCT market sits on, and the end-users of their services create a complex ecosystem. The space is constantly evolving and new technologies such as Artificial Intelligence (AI) and Edge applications are introducing new requirements that the various operators and service providers must cater for in the future. The Ask The CCT ecosystem is complex and is constantly growing. New entrants are emerging all the time and new applications and services are being driven by new technologies and services, all of which are driven by new demands from a very diverse user base—commercial, industrial and consumer markets are all evolving extremely rapidly. Understanding how it all fits together provides new insights for sales and marketing teams to use in positioning their products. VMB challenged Cambridge MC to produce a single infographic that encapsulated the ecosystem and its most important elements. To accompany the ecosytem map, VMB commissioned a report on the UK market and the key drivers influencing change and evolution in the ecosystem. The Solution Cambridge MC produced a single infographic (a much simplified version of it is shown below) that showed the UK market divided into 4 layers, each of which serves the layers above and/or below. The end-users at the Application Layer drive all the demand — this is where data is generated and consumed. The Service Level provides end-users with sophisticated and aggregated services, such as streaming or cloud access services. In turn, this layer relies on a Technology Layer of cloud compute/storage systems and network services. Underpinning all of this is the Infrastructure Layer which includes fibre networks and data centres. Within the lower three layers, Cambridge MC identified 24 groups of participants with over 45 different company profiles, all of whom are participants in the ecosystem. The infographic also showed how revenue tends to flow at a macro level between the players in the market. The study also included a written report on aspects of the UK fibre and data centre markets from both the perspective of the data centre operators and providers of network services. The purpose was to give VMB guidance on strategic developments in the UK markets, based on short- and long-term trends. The study looked at the potential impact of emerging technology trends, including adoption of large-scale AI systems and deployment of distributed Edge platforms in markets outside of the usual hubs in the UK. The CCT Map 
SEE MORE CASE STUDIES
Andy Bax

Our Digital Infrastructure practice is led by Andy Bax

Senior Partner - Digital Infrastructure

Andy Bax, with over 30 years in telecommunications, specialises in digital infrastructure and submarine networks. He's helped develop over 260,000 km of global networks, enhancing connectivity in underserved areas. Andy focuses on stability and efficiency, especially in start-ups, and values the role of people in success.


He began at FLAG Telecom, managing the FEA Submarine System from Europe to Asia. Then, at Global Crossing, he brought submarine networks into service and led major upgrades, also planning Global Crossing's Global NOC.


In 2007, Andy oversaw a 1,240km submarine cable linking Trinidad, Guyana, and Suriname, advising governments to optimise their digital investments. As COO and CSO at EdgeUno, he has concentrated on sustainable growth, reinforcing his expertise in digital infrastructure and subsea solutions.

Our team can be your team


Our team of experts have multiple decades of experience across many different business environments and across various geographies.


We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.


Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.

SPEAK TO THE TEAM

Our Digital Infrastructure Experts

Industry insights


Murky gloom under the sea with light rays piercing from above
by Andy Everest 28 May 2025
Introduction In today's interconnected world, submarine cable networks form the backbone of global communication, enabling the seamless exchange of data across continents. While these undersea cables are the epitome of engineering marvels, their effectiveness hinges not only on the ‘wet' network in the seabed, but also on the often-overlooked terrestrial network backhaul. The terrestrial backhaul — the infrastructure that connects submarine cable landing stations to inland data centres and networks — is as crucial as the submarine network itself. Proper management and handling of terrestrial backhaul partners is essential to ensure the optimal performance, cost-efficiency, and security of all submarine networks. The Vital Importance of Backhaul Management Submarine networks are only as strong as their weakest link, and the terrestrial backhaul is a pivotal link in this ecosystem. Without a well-designed and managed backhaul, even the most sophisticated submarine network can face inefficiencies, bottlenecks, and vulnerabilities.  Key reasons why managing terrestrial network backhaul partners is so critical include: Cost Optimisation Terrestrial backhaul costs constitute a significant portion of the total network expenditure. Poorly negotiated contracts or suboptimal supplier relationships can inflate operational costs, diminishing the overall profitability of submarine networks. Network Performance The design, quality, and reliability of terrestrial backhaul networks directly affect latency, throughput, and overall user experience. A poorly managed partner ecosystem can lead to performance degradation, affecting service delivery. Security and Risk Mitigation The terrestrial segment is often more vulnerable to physical and cyber threats compared to submarine cables. Effective partner management ensures that security measures are prioritised, and risks are mitigated. Scalability and Flexibility As data demands grow, submarine networks must scale effectively. Well-managed terrestrial backhaul partners enable seamless scaling and adaptability to meet changing requirements.
Neon letters 'Ai' made from stacks of blocks like a 3D bar graph
by Darren Sheppard 14 May 2025
What is the Contract Lifecycle Management and Why does it Matter? The future success of your business depends on realising the value that’s captured in its contracts. From vendor agreements to employee documents, everywhere you look are commitments that need to be met for your business to succeed. The type of contract and the nature of goods or services it covers will determine what sort of management activities might be needed at each stage. How your company is organised will also determine which departments or individuals are responsible for what activities at each stage. Contract Lifecycle Management, from a buyer's perspective, is the process of defining and designing the actual activities needed in each stage for any specific contract, allocating ownership of the activities to individuals or groups, and monitoring the performance of those activities as the contract progresses through its lifecycle. The ultimate aim is to minimise surprises, ensure the contracted goods or services are delivered by the vendor in accordance with the contract, and realise the expected business benefits and value for money. The Problem of Redundant Spend in Contracts Despite the built-in imbalance of information favoring suppliers, companies still choose to oversee these vendors internally. However, many adopt a reactive, unstructured approach to supplier management and struggle to bridge the gap between contractual expectations and actual performance. Currently, where governance exists, it is often understaffed, with weak, missing, or poorly enforced processes. The focus is primarily on manual data collection, validation, and basic retrospective reporting of supplier performance, rather than on proactively managing risk, relationships, and overall performance. The amount of redundant spend in contracts can vary widely depending on the industry, the complexity of the contracts, and how rigorously they are managed. For further information on this, Cambridge MC’s case studies provide insights into typical ranges and common sources of redundant spend. As a general estimate, industry analysts often state that redundant spend can account for as much as 20% of total contract value. In some cases, especially in poorly managed contracts, this can be much higher. What is AI-driven Contract Management? Artificial Intelligence (AI) is redefining contract management, transforming a historically time-consuming and manual process into a streamlined, efficient, and intelligent operation. Traditionally, managing contracts required legal teams to navigate through extensive paperwork, drafting, reviewing, and monitoring agreements — a process prone to inefficiencies and human error. With the emergence of artificial intelligence, particularly generative AI and natural language processing (NLP), this area of operations is undergoing a paradigm shift. This step change is not without concerns however, as there are the inevitable risks of AI hallucinations, training data biases and the threat to jobs. AI-driven contract management solutions not only automate repetitive tasks but also uncover valuable insights locked up in contract data, improving compliance and reducing the risks that are often lost in reams paperwork and contract clauses. Put simply, AI can automate, analyse, and optimise every aspect of your contract lifecycle. From drafting and negotiation to approval, storage, and tracking, AI-powered platforms enhance precision and speed across these processes; in some cases reducing work that might take several days to minutes or hours. By discerning patterns and identifying key terms, conditions, and concepts within agreements, AI enables businesses to parse complex contracts with ease and efficiency. In theory, this empowers your legal and contract teams (rather than reducing them), allowing personnel to focus on high-level tasks such as strategy rather than minutiae. However, it is important to recognise that none of the solutions available in the marketplace today offer companies an integrated supplier management solution, combining a comprehensive software platform, capable of advanced analytics, with a managed service. Cambridge Management Consulting is one of only a few consultancies that offers fully integrated Contract Management as a Service (CMaaS). Benefits of Integrating AI into your Contract Lifecycle Management Cambridge MC’s Contract Management as a Service (CMaaS) 360-degree Visibility: Enable your business to gain 360-degree visibility into contracts and streamline the change management process. Real-time Data: Gain real-time performance data and granularly compare it against contractually obligated outcomes. More Control: Take control of your contracts and associated relationships with an integrated, centralised platform. Advanced meta data searches provide specific information on external risk elements, and qualitative and quantitative insights into performance. Reduces Costs: By automating manual processes, businesses can significantly reduce administrative costs associated with contract management. AI-based solutions eliminate inefficiencies in the contract lifecycle while minimising reliance on external legal counsel for routine tasks. Supplier Collaboration: Proactively drive supplier collaboration and take a data-driven approach towards managing relationships and governance process health. Enhanced Compliance: AI tools ensure that contracts adhere to internal policies and external regulations by flagging non-compliant clauses during the drafting or review stage. This proactive approach reduces the risk of costly disputes or penalties. Reduces Human Errors: In traditional contract management processes, human errors can lead to missed deadlines and hidden risks. AI-powered systems use natural language processing to identify inconsistencies or inaccuracies in contracts before they escalate into larger issues. Automates Repetitive Tasks: AI-powered tools automate time-consuming tasks such as drafting contracts, reviewing documents for errors, and extracting key terms. This frees up legal teams to focus on higher-value activities like strategic negotiations and risk assessment. We can accurately model and connect commercial information across end-to-end processes and execution systems. AI capabilities then derive and apply automated commercial intelligence (from thousands of commercial experts using those systems) to error-proof complex tasks such as searching for hidden contract risks, determining SLA calculations and performing invoice matching/approvals directly against best-in-class criteria. Contract management teams using AI tools reported an annual savings rate that is 37% higher than peers. Spending and tracking rebates, delivery terms and volume discounts can ensure that all of the savings negotiated in a sourcing cycle are based on our experience of managing complex contracts for a wide variety of customers. Our Contract Management as a Service, underpinned by AI software tooling, has already delivered tangible benefits and proven success. 8 Steps to Transition Your Organisation to AI Contract Management Implementing AI-driven contract management requires a thoughtful and structured approach to ensure seamless integration and long-term success. By following these key steps your organisation can avoid delays and costly setbacks. Step 1 Digitise Contracts and Centralise in the Cloud: Begin by converting all existing contracts into a digital format and storing them in a secure, centralised, cloud-based repository. This ensures contracts are accessible, organised, and easier to manage. A cloud-based system also facilitates real-time collaboration and allows AI to extract data from various file formats, such as PDFs and OCR-scanned images, with ease. Search for and retrieve contracts using a variety of advanced search features such as full text search, Boolean, regex, fuzzy, and more. Monitor upcoming renewal and expiration events with configurable alerts, notifications, and calendar entries. Streamline contract change management with robust version control and automatically refresh updated metadata and affected obligations. Step 2 Choose the Right AI-Powered Contract Management Software: Selecting the right software is a critical step in setting up your management system. Evaluate platforms based on their ability to meet your organisation’s unique contracting needs. Consider key factors such as data privacy and security, integration with existing systems, ease of implementation, and the accuracy of AI-generated outputs. A well-chosen platform will streamline workflows while ensuring compliance and scalability. Step 3 Understand How AI Analyses Contracts: To make the most of AI, it’s essential to understand how it processes contract data. AI systems use Natural Language Processing (NLP) to interpret and extract meaning from human-readable contract terms, while Machine Learning (ML) enables the system to continuously improve its accuracy through experience. These combined technologies allow AI to identify key clauses, conditions, and obligations, as well as extract critical data like dates, parties, and legal provisions. Training your team on these capabilities will help them to understand the system and diagnose inconsistencies. Step 4 Maintain Oversight and Validate AI Outputs: While AI can automate repetitive tasks and significantly reduce manual effort, human oversight is indispensable. Implement a thorough process for spot-checking AI-generated outputs to ensure accuracy, compliance, and alignment with organisational standards. Legal teams should review contracts processed by AI to verify the integrity of agreements and minimise risks. This collaborative approach between AI and human contract management expertise ensures confidence in the system. Step 5 Refine the Data Pool for Better Results: The quality of AI’s analysis depends heavily on the data it is trained on. Regularly refine and update your data pool by incorporating industry-relevant contract examples and removing errors or inconsistencies. A well-maintained data set enhances the precision of AI outputs, enabling the system to adapt to evolving business needs and legal standards. Step 6 Establish Frameworks for Ongoing AI Management: To ensure long-term success, set clear objectives and measurable goals for your AI contract management system. Define key performance indicators (KPIs) to track progress and prioritise features that align with your organisation’s specific requirements. Establish workflows and governance frameworks to guide the use of AI tools, ensuring consistency and accountability in contract management processes. Step 7 Train and Empower Your Teams: Equip your teams with the skills and knowledge they need to use AI tools effectively. Conduct hands-on training sessions to familiarise users with the platform’s features and functionalities. Create a feedback loop to gather insights from your team, allowing for continuous improvement of the system. Avoid change resistance by using change management methodologies, as this will foster trust in the technology and drive successful adoption. Step 8 Ensure Ethical and Secure Use of AI: Tools Promote transparency and integrity in the use of AI-driven contract management. Legal teams should have the ability to filter sensitive information, secure data within private cloud environments, and trace data back to its source when needed. By prioritising data security and ethical AI practices, organisations can build trust and mitigate potential risks. With the right tools, training, and oversight, AI can become a powerful ally in achieving operational excellence as well as reducing costs and risk. Overcoming the Technical & Human Challenges While the benefits are compelling, implementing AI in contract management comes with some unique challenges which need to be managed by your leadership and contract teams: Data Security Concerns: Uploading sensitive contracts to cloud-based platforms risks data breaches and phishing attacks. Integration Complexities: Incorporating AI tools into existing systems requires careful planning to avoid disruptions and downtime. Change Fatigue & Resistance: Training employees to use new technologies can be time-intensive and costly. There is a natural resistance to change, the dynamics of which are often overlooked and ignored, even though these risks are often a major cause of project failure. Reliance on Generic Models: Off-the-shelf AI models may not fully align with your needs without detailed customisation. To address these challenges, businesses should partner with experienced providers who specialise in delivering tailored AI-driven solutions for contract lifecycle management. Case Study 1: The CRM That Nobody Used A mid-sized company invests £50,000 in a cutting-edge Customer Relationship Management (CRM) system, hoping to streamline customer interactions, automate follow-ups, and boost sales performance. The leadership expects this software to increase efficiency and revenue. However, after six months: Sales teams continue using spreadsheets because they find the CRM complicated. Managers struggle to generate reports because the system wasn’t set up properly. Customer data is inconsistent, leading to missed opportunities. The Result: The software becomes an expensive shelf-ware — a wasted investment that adds no value because the employees never fully adopted it. Case Study 2: Using Contract Management Experts to Set Up, Customise and Provide Training If the previous company had invested in professional services alongside the software, the outcome would have been very different. A team of CMaaS experts would: Train employees to ensure adoption and confidence in using the system. Customise the software to fit business needs, eliminating frustrations. Provide ongoing support, so issues don’t lead to abandonment. Generate workflows and governance for upward communication and visibility of adherence. The Result: A fully customised CRM that significantly improves the Contract Management lifecycle, leading to: more efficient workflows, more time for the contract team to spend on higher value work, automated tasks and event notifications, and real-time analytics. With full utilisation and efficiency, the software delivers real ROI, making it a strategic investment instead of a sunk cost. Summary AI is reshaping the way organisations approach contract lifecycle management by automating processes, enhancing compliance, reducing risks, and improving visibility into contractual obligations. From data extraction to risk analysis, AI-powered tools are empowering legal teams with actionable insights while driving operational efficiency. However, successful implementation requires overcoming challenges such as data security concerns and integration complexities. By choosing the right solutions, tailored to their needs — and partnering with experts like Cambridge Management Consulting — businesses can overcome the challenges and unlock the full potential of AI-based contract management. A Summary of Key Benefits Manage the entire lifecycle of supplier management on a single integrated platform Stop value leakage: as much as 20% of Annual Contract Value (ACV) Reduce on-going governance and application support and maintenance expenses by up to 60% Deliver a higher level of service to your end-user community. Speed without compromise: accomplish more in less time with automation capabilities Smarter contracts allow you to leverage analytics while you negotiate Manage and reduce risk at every step of the contract lifecycle Up to 90% reduction in creating first drafts Reduction in CLM costs and extraction costs How we Can Help Cambridge Management Consulting stands at the forefront of delivering innovative AI-powered solutions for contract lifecycle management. With specialised teams in both AI and Contract Management, we are well-placed to design and manage your transition with minimal disruption to operations. We have already worked with many public and private organisations, during due diligence, deal negotiation, TSAs, and exit phases; rescuing millions in contract management issues. Use the contact form below to send your queries to Darren Sheppard , Senior Partner for Contract Management. Go to our Contract Management Service Page
Aerial shot of Stanley in the Falkland Islands
by Tim Passingham 6 May 2025
6 May 2025 – Stanley, Falkland Islands – United Kingdom (UK) based consultancy firm Cambridge Management Consulting (Cambridge MC) will establish a new IT and professional services business in the Falkland Islands after securing support from the Falklands Islands Development Corporation (FIDC), the former having since established Falklands IT (FIT), which will begin offering a full suite of managed IT services and professional services to the entire Falkland Islands starting from 1st June 2025. Cambridge MC was selected following a rigorous process and proposal submission to the FIDC Board, which determined the company would move quickly to expand its in-country operations in IT services, offering a mix of permanent, on-Island support in IT equipment, and systems and applications, as well as full remote support services to begin offering a full suite of IT services to meet the needs of the Falkland Islands. Additionally, Cambridge MC will also offer project-based IT work for the business community and Falkland Islands Government (FIG). As part of the support, FIDC is providing a cost-neutral, unsecured loan to Cambridge MC, to be repaid to FIDC over a period of years, as the newly established FIT entity grows. Tim Passingham, Chairman of Cambridge MC: “We are delighted to be selected for this partnership and consider it an enormous privilege to be asked to help the Falklands as it seeks to dramatically improve its digital skills and grow its digital economy. The Cambridge MC – and new Falklands IT (FIT) team – are looking forward to working with the businesses, government, and the community to address their IT needs, plus helping with the wider digital transformation of the Falkland Islands for the benefit of all the people living and working on the Islands.” Zachary Franklin, Managing Director of FIDC: “FIDC was impressed with the proposal from Cambridge MC, its range of proposed IT services, mix of local and remote support, and the development of a much-needed industry in the Falkland Islands. FIDC is happy to support Cambridge MC and the FIT team as they establish themselves in the Falkland Islands and help grow the IT services industry locally.” About Cambridge Management Consulting Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps governments and companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the technology start-up community, Cambridge MC has grown to over 200 consultants working on projects in 22 countries. Its capabilities focus on supporting the private and public sector with their people, process and digital technology challenges. What makes Cambridge Management Consulting unique is that it doesn’t employ consultants — only senior executives with real industry or government experience and the skills to advise their clients from a place of true credibility. The team strives to have a highly positive impact on all the organisations they serve. Cambridge Management Consulting has offices or legal entities in Cambridge, London, New York, Paris, Dubai, Tel Aviv, Singapore, Prague, Helsinki, and the Falkland Islands, with further expansion planned in the near future. For more information visit: www.cambridgemc.com About the Falkland Islands Development Corporation (FIDC) Falkland Islands Development Corporation (FIDC) acts as the national economic development agency for the Falkland Islands and is tasked to develop the commercial sector of the Falkland Islands. Now in its fortieth year of operation, FIDC is a quasi-autonomous government-funded body, which currently operates with an annual budget of approximately £1 MM per annum. For more information, visit: www.fidc.co.fk Media Contacts Cambridge MC: Karl Salter, ksalter@cambridgemc.com FIDC: Jane Clarke, Marketing and Communications Officer, communications@fidc.co.fk
A graphic of a Classical statue head wearing a VR headset
by Duncan Clubb 23 April 2025
Edge computing, 5G, IoT and AI are contributing to a paradigm shift in retail that will imagine new possibilities made commercially viable by real-time data processing. In this article, we look at the convergence of these technologies and how they will offer a radical new vision of our high street by offering customers exciting new experiences that can rejuvenate in-store shopping and retail spaces. First, in Part 1, we look briefly at each technology and discuss the technical advantages they offer and how this supports new types of customer experience. Then in Part 2 we look at industry predictions about how the retail space might evolve over the next decade. Part I Edge Computing Edge computing involves processing data near its source rather than in a centralised location. In retail, this means deploying IT infrastructure in or near store venues where consumers interact with products. This ecosystem enables real-time decision-making and personalised customer experiences by analysing data from sensors and IoT devices within the store. Edge computing is a concept that applies to an integrated network of processing units, data centres and sensors that handle data close to the user. Micro Data Centres The compute part of edge computing needs to be housed in proper data centre facilities, to ensure that the expensive server equipment, especially those used by AI systems, are kept in the optimum conditions — this helps keep maintenance and operational costs down. Even though edge compute systems can be relatively compact, retailers will mostly be unwilling to give up valuable floor space for the IT equipment and its associated infrastructure (like cooling and electrical systems), so the more likely scenario is that smaller data centres will be used that can be located close by but in back-of-house areas, such as loading bays, car parks, warehouse areas and so on. These will often be operated as cloud services so that multiple retailers can benefit from edge compute without having to bear the upfront capital cost, and, most importantly, the ongoing maintenance required to keep them operational. 5G 5G networks offer high-speed connectivity and low latency, which are crucial for supporting advanced retail technologies like augmented reality (AR) and Internet of Things (IoT) applications. The increased bandwidth allows for seamless integration of online and offline shopping experiences, enabling features like virtual try-ons and real-time product comparisons. This connectivity supports personalised marketing strategies that take place in real time and deliver targeted promotions in store. Internet of Things (IoT) The Internet of Things (IoT) refers to a network of interconnected devices, machines, and sensors that collect, store, and transfer data over the internet. These devices are embedded with sensors, software, and network connectivity, allowing them to communicate with each other and with other internet-enabled systems. IoT plays a crucial role in enhancing the retail experience by providing real-time data on customer behaviours, security risks, buying preferences, inventory supply levels and daily operations. IoT devices will principally include cameras but also a range of other sensors such as RFID tags and smart shelves.
Aerial view of a countryside town at night
by Clive Quantrill 23 April 2025
How to Connect Rural Britain and the Hardest-to-Reach Customers The lack of rural connectivity in the UK has become a pressing issue , creating a digital divide that impacts individuals, businesses and farmers. Modern society relies on digital services, and the lack of access to reliable, high-speed internet is a pervasive social issue that results in digital exclusion for communities, depriving them of fundamental services like online banking, health care, and education. This lack of access has a further impact on social mobility, particularly when around 37% of workers in the UK spend at least one day a week working remotely. In 2021 the Public Accounts Committee published a report on improving broadband which states ‘1.6 million UK premises, mainly in rural areas, cannot yet access superfast [internet] speeds’. Since then, we are happy to report that there has been some progress. As of early 2025, approximately 98% of all UK households have access to high-speed broadband (defined as speeds of 30 Mbps or higher) . In rural areas, that figure is 89% — a decent improvement in the last few years. However, the gap is larger when we consider gigabit speeds: only 52% of rural households can connect to gigabit-capable broadband, compared to 87% in urban areas There is still a significant gap to plug, but things are moving in the right direction. This allows the focus to shift, in part, to the next phase: establishing a modern digital infrastructure which can support a digital-first strategy in public services, as well as encouraging local innovation, such as smart city programmes. The hope is that this infrastructure will drive inward investment which then create a virtuous circle, where as more infrastructure is built, more innovative businesses are attracted to the region, which in turn drives demand for more advanced infrastructure. In this article we look at the improvements in rural connectivity and the programmes and innovations which are most likely to have a social impact.
An artistic representation of fin LEO satellites lined up in space
by Mauro Mortali 16 April 2025
"Is it Snowing in Space?!" “Is it snowing in space?!” Asks a disgruntled Bill Murray in the film Groundhog Day when he is told that he cannot call out from the snowbound town of Punxsutawney, Pennsylvania. If there is a remake, Bill might not have to worry: signal dead zones may soon be a thing of the past due to recent advancements in satellite technology. Whereas the old picture of satellite communications was a scientist in the wilderness with a big clunky antenna, these days the technological payload is all in space. Recent advancements such as Low Earth Orbit (LEO) satellites, advanced beamforming, and the use of mobile spectrum bands means that any phone supporting 4G LTE can potentially receive satellite data directly. This integration of satellite and terrestrial networks is set to reshape the mobile industry, creating both opportunities and challenges for traditional mobile network operators (MNOs) and mobile virtual network operators (MVNOs). In this article we give an overview of the technological advancements, the major players in the market, and then consider the effects this will have on traditional wholesale mobile market structures; concluding with the emerging opportunities for new revenue and growth. The Evolution of Satellite Connectivity Historically, satellite communications operated independently from terrestrial networks, serving specialised markets with limited scalability and high entry barriers. However, recent advancements, particularly in Low Earth Orbit (LEO) satellite technology, have dramatically altered this scenario. The most well-known example is obviously SpaceX, which has played a pivotal role in democratising space: reducing barriers to entry and making satellite connectivity more scalable, performant, and accessible. SpaceX and other companies have found innovative ways to dramatically reduce costs. Since Sputnik 1 in 1957, launching payloads into space has been prohibitively expensive, with costs exceeding $100,000 per kilogram in the 1960s and averaging $16,000/kg for heavy payloads from 1970 to 2010. SpaceX’s innovations have brought these costs down through reusable rockets, vertical integration, economies of scale, and advancements in materials and manufacturing processes: leading to price points as low as $100 per kilogram in recent years. However, cost is just one of the barriers. The real gambit has been provided by Low Earth Orbit (LEO) satellites, which typically orbit at altitudes ranging from approximately 160 to 2,000 km and offer low-latency, high-speed connectivity — making them ideal for real-time applications and direct-to-device communications. The latest generation of technologies now enable LTE mobile phones to connect directly to satellites without specialised hardware, marking a significant milestone in mobile communications. The Major Satellite-to-Cell Players While SpaceX's Starlink has garnered the most attention, several other major companies are actively developing satellite-to-cell technologies and forming strategic partnerships with terrestrial mobile operators. As of April 2024, Starlink had established 15 partnerships with mobile carriers globally — including T-Mobile in the US. T-Mobile has structured its beta program to begin with text messaging capabilities, gradually expanding to include picture messages, data connectivity, and eventually voice calls. As of February 2025, it is reported that 7,086 Starlink satellites are in orbit, with 7,052 being operational. AST SpaceMobile has emerged as a significant innovator, achieving a historic milestone in April 2023 with the first-ever two-way voice call directly with an unmodified smartphone, via their BlueWalker 3 satellite. AST SpaceMobile launched its first five commercial satellites, the BlueBird 1-5 mission, on September 12, 2024, aboard a SpaceX Falcon 9 rocket. Lynk Global represents another significant player. In a recent expense report, it revealed that each satellite costs around $400,000 to build and up to $815,000 to launch into space. They hope to have up to 1000 satellites (for full continuous broadband coverage) in orbit by 2025 and 32 mobile network operator (MNO) partnerships by the end of 2025. The company has successfully demonstrated text messaging capabilities from satellites to standard cellular devices and continues to expand its constellation and service offerings. Huawei has partnered with China Telecom to demonstrate satellite-to-phone messaging capabilities, while Apple has worked with Globalstar to implement emergency satellite messaging features in recent iPhone models. Implications for Traditional Wholesale Mobile Market Structures Traditionally, the wholesale mobile market has been structured around MNOs, MVNOs, and wholesale aggregators. Revenue streams have typically included MVNO wholesale pricing, and IoT and machine-to-machine (M2M) solutions. However, the rise of satellite-to-cell technology poses potential threats to this established model. Disintermediation of MNOs and MVNOs Satellite-to-cell connectivity introduces the potential for disintermediation, where control traditionally held by MNOs could become fragmented across multiple parties in the value chain. As satellite providers increasingly offer direct-to-device services, traditional operators risk losing their central role in network management and customer relationships. Pricing Pressure on Wholesale Markets The increased availability and competition from satellite connectivity providers could exert downward pressure on wholesale pricing. As satellite services become more affordable and accessible, traditional wholesale providers may face challenges in maintaining their pricing structures and profitability. Competitive Pressure in IoT and Enterprise Applications Satellite connectivity is particularly well-suited for IoT and enterprise applications, especially in remote or challenging environments. As satellite-to-cell technology matures, traditional wholesale providers may face intensified competition in these segments, necessitating strategic adjustments to remain competitive. Emerging Opportunities in Satellite-to-Cell Connectivity Despite these challenges, the integration of satellite connectivity into mobile networks also presents substantial opportunities for innovation and growth. Forward-thinking operators can leverage satellite-to-cell technology to develop new business models and revenue streams. Hybrid Terrestrial-Satellite Subscription Models Providing Ubiquitous Connectivity Operators can offer hybrid subscription plans that seamlessly integrate terrestrial and satellite connectivity. Such models provide customers with uninterrupted coverage, enhancing user experience and creating differentiated service offerings. Wholesale Satellite Resale for MVNOs Satellite-to-cell technology opens new avenues for MVNOs to expand their service portfolios. By reselling satellite connectivity, MVNOs can offer enhanced coverage and reliability, particularly in underserved or remote regions, thereby attracting new customer segments. IoT and Enterprise-Focused Applications Satellite connectivity is a natural fit for IoT and enterprise applications, such as remote monitoring, asset tracking, and industrial automation. Mobile operators can forge strategic partnerships with satellite providers to deliver specialised solutions for these markets, tapping into new revenue opportunities. Emergency-Only and Disaster Recovery Plans Satellite-to-cell technology can play a crucial role in emergency and disaster recovery scenarios, providing a reliable backup to terrestrial networks when they are unavailable or overwhelmed. Operators can develop emergency-only plans that leverage satellite connectivity to ensure critical communications during crises. Conclusion Satellite-to-cell technology represents a convergence of space and terrestrial communications systems that promises to fundamentally alter global connectivity markets and players. The dramatic reduction in launch costs by a factor of 20 has enabled the deployment of massive satellite constellations that were previously economically unfeasible. The competitive landscape continues to evolve rapidly, with SpaceX, AST SpaceMobile, and Lynk, and traditional telecommunications companies all pursuing various technological approaches and business models. Commercial text messaging services are already becoming available through beta programs, with video calling capabilities demonstrated and voice calls progressing toward wider availability. The integration of 5G standards with satellite networks continues to advance through collaborative industry initiatives, with projections of a $50 billion market by 2032. As this technology continues to mature throughout 2025 and beyond, it promises to eliminate mobile dead zones and create new application possibilities that were previously unimaginable. The future of mobile communications is undoubtably hybrid: blending terrestrial and non-terrestrial networks into seamless connectivity solutions that follow users wherever they go. This has wide reaching implications for connectivity in remote and isolated regions, and offers perhaps the fastest and most cost-efficient route to bridging the digital divide. It will also transform how we respond in disaster zones and hazardous areas — increasing the ability to protect and save lives with faster and safer humanitarian and emergency services.
SEE MORE INSIGHTS

"Cambridge MC helped the University of Bristol complete a multi-million modern network design & procurement, ensuring that University of Bristol remains the university of choice for student, academics and partners in a globally competitive market."


University of Bristol Case Study


"Cambridge MC helped the University of Bristol complete a multi-million modern network design & procurement"

Get in touch with our team today


We are a highly collaborative team of senior-level executive professionals able to adapt to any challenge, however niche & challenging.

+44 (0)1223 750335

info@cambridgemc.com

Contact Form - TMT

Case Studies


Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100 companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.

CASE STUDIES

A little bit about Cambridge MC


Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of talent. We are your growth catalyst.


Our purpose is to help our clients make a better impact on the world.

ABOUT CAMBRIDGE MC