Strategy
Business Strategy Services
Comprehensive strategy solutions for every business
Strategy defines your Path. Goals on that path define your Success
Reinvent your Strategy
We are experts at designing strategies that redefine what's possible
The key to sustained success lies in understanding where to play and how to win—identifying the right opportunities, markets, and strategies to achieve a lasting competitive edge. This requires a strategic shift towards innovation and reinvention, supported by visionary leadership and a reimagining of your organisation's role in the global landscape.
Today's executives face the dual challenge of navigating successive digital transformations while also building a clear strategy that aligns
culture,
purpose, and
execution. Success in this demanding environment requires a profound alignment in strategy and vision across your leadership teams and a disciplined focus on the opportunities that will position your organisation to thrive in the future.
“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.”
Henry Ford
95%
Number of employees who say they don't understand their company's strategy
48%
Of organisations fail to meet half of their strategic actions
60%
Of organisations do not tie financial budgets to strategic priorities
Speak to one of our experts
How we help our clients
Our team of experts has decades of experience providing sustainable strategies to both private and public companies
Corporate Strategy
Using data-driven insights and market research, we align our approach with your unique corporate vision and objectives, ensuring a strategic pathway that is both ambitious and achievable.
M&A Strategy
Designed to guide organisations through the complexities of mergers and acquisitions. We understand that successful M&A transactions require meticulous due diligence, strategic alignment, and agile PMaaS to unlock value and drive growth.
Go-to-Market Strategy
Designed to help businesses effectively launch their products and services in competitive markets. We understand that a successful GTM strategy is crucial for maximising market penetration and achieving sustainable growth.
Strategy Stress Tests
A rapid review and assessment of your activities in key Go-to-Market areas against our tailored strategy health-scoring matrix
Download the Product Sheet
The Go-to-Market (GTM) Strategy Stress Test is a Cambridge MC methodology to rapidly review your GTM Strategy and associated business plan. We test against best-in-class parameters (chosen according to your target segments, regions and portfolio), and challenge the assumptions underpinning your current strategy.
This process enables us to quickly identify any adjustments or gaps in your strategy and provide detailed recommendations to reframe your priorities.
3 Stages
- Interviews and data analysis to understand the correct criteria to stress test your strategy. Insights from our decades of industry experience shape the test and strategy options.
- 1–5 scoring system for the selected criteria. Data modelling runs simulations to test different strategies against your market & identified risks.
- A range of actions and identified risks are presented to your leadership. These recommendations include actions, investment costs and timelines.
Benefits
1.
Fixed Price
A cost-effective way to stress test your strategy before commiting time and resources. We deliver an enhanced strategy that features time and cost-saving opportunities.
2.
Fast Delivery
Delivered in 3-5 weeks by a cross-functional team of experts who are selected for relevant expertise.
3.
External Viewpoint
Our experts are free from internal biases and other influences which may interfere with your strategy — we are not afraid to challenge assumptions and give an honest appraisal of risk vs reward.
Other Stress Tests
We have a range of strategy stress tests that provide fast but deep insights into your current position, the biggest risks and the quick wins that were hidden from view
Case Study
A Rapid Strategy Stress Test to Accelerate a GTM Strategy for Africa
Cambridge Management Consulting used its Rapid Strategy Stress Test to help a global high-speed connectivity leader refine and accelerate its Go-to-Market (GTM) strategy for Africa. The methodology assessed their current strategy across 11 best-in-class parameters, identifying gaps, testing assumptions, and providing actionable recommendations.
Key outcomes included refining country prioritisation using a 15-parameter framework, optimising pricing methodology, and recommending fractional sales capabilities and strategic GTM partnerships.
The approach also involved market sizing, competitor analysis, and trend evaluation. The client's strategy was enhanced to better target opportunities, maximise resource effectiveness, and adapt to local needs, resulting in an ongoing collaboration with potential for expansion.
Our Strategy practice is led by Mauro Mortali
Managing Partner - Strategy, Transformation and Change
With over 25 years of experience in both leadership and governance positions across the corporate, education, and charity sectors, Mauro is the Managing Partner for our Strategy Practice. Having held senior strategy and innovation positions, Mauro blends traditional strategy capabilities such as deep insight, analysis and critical thinking with the collaboration, creative and co-creation skills of Design Thinking. One of Mauro’s passions is narrative development and storytelling, and he brings this into his strategy work in order to enable his clients to win the hearts and minds of their stakeholders and customers.
Mauro’s role with Cambridge MC is to help organisations design, develop, and deliver strategies with an emphasis on activation to achieve their goals. Mauro is also an executive coach with a focus on performance and wellbeing, working with both individuals and teams to identify and maximise their strengths. This also enables him to bring a human-centred approach to strategy development.
As an Associate Certified Coach with the International Coaching Federation, and an accredited Strengthscope Practitioner, Mauro combines deep insight and creative thinking to drive individual and team excellence.
Our team can be your team
Our team of experts have multiple decades of experience across many different business environments and across various geographies.
We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.
Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.
Some of Our Strategy Experts
Jeff Owen
Managing Partner – Procurement & Commerical
A highly-experienced COO/Operations Director, board member, and consultant in the Telco sector, Jeff holds an impressive track record of creating scalable operational infrastructure to drive profit from commercial activities with Six Sigma methodologies.
Strategy Case Study
ELIXIR
We were contacted by ELIXIR, an inter-governmental life sciences research network, to help with a strategy and leadership challenge.
ELIXIR was in the middle of an organisational transformation, following a period of intense and rapid growth over the preceding 6-month period.
Dr Blomberg, ELIXIR's CEO, recognised the need for clarity in ELIXIR’s mission and that help was required to define their values. Following initial discovery discussions with members of the Cambridge MC Management team, a bespoke plan was created. We delivered a mission workshop for the 8-person Senior Leadership Team, which would be the first in a series of workshops and coaching relationships that ran into the following year. On the basis of our success and a growing relationship, further team-building sessions were requested and conducted by Ben Clarke.
Strategy
Case Studies

Strategy insights

Get in touch with our Consultants today
Case Studies
Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100
companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.
CASE STUDIES
A little bit about Cambridge MC
Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.
Our purpose is to help our clients have a better impact on the world.
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