Case Study: Cambridge Management Consulting helps Telehouse to Design a New Renewable Sourcing Strategy

Pete Nisbet

By using our expertise to analyse their past environmental commitments in order to project future forecasts

Telehouse is a provider of industry-leading data centre colocation services, with global connectivity and reach. Owned by KDDI, a Japanese Fortune 500 company and one of the top 10 global telecom companies.

Telehouse is acutely aware of the importance of having a robust and consistent renewable sourcing strategy and a clear plan of how it will be achieved as their business grows.

Cambridge MC and its sister environmental consultancy, edenseven, were commissioned by Telehouse to help build their long-term renewable sourcing strategy and delivery structure for their UK business. The aim was to enable greater cost certainty, reduced risk and access to renewable projects that meet Telehouse’s specific requirements.

The Request

Telehouse had four main requests:

1) Outline the current contracting market and the different types of structures available to Telehouse when sourcing long-term renewable contracts

2) To clearly define Telehouse's long-term renewable resourcing strategy, including an outline of the type of technology, terms of contract, pricing boundaries, and operational structures to put in place

3) To create a delivery plan against key timelines and the relevant stages and resources in the process

4) Provide a sourcing model which will satisfy Telehouse's long-term renewable energy requirements

Skills & Knowledge

Our consultants provided a detailed review of Telehouse's existing and future contracts, environmental commitments, and energy usage forecasts
We proposed a workshop with key stakeholders to outline the background and options relating to long-term renewable sourcing and explain the main drivers and risk appetite relating to long-term sourcing
Our team produced a thorough report clearly highlighting the preferred sourcing strategy and contracting requirements for Telehouse's UK business, while also ensuring it is aligned to the wider group's targets and strategy

Outcomes & Results

1. The successful development of a long-term renewable strategy with recommendations to maximise the benefits on offer through direct sourcing of renewable generation via Power Purchase Agreements (PPAs).

2. Minimising Telehouse's long-term market price risk exposure by securing fixed renewable energy.

3. Meeting Telehouse's customer supply chain requirements to access long-term verifiable renewable power.

Case Study

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Case Study: A Rapid Strategy Stress Test to Accelerate a Go-to-Market Strategy

by Mauro Mortali • 9 May 2026

We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts.