Press Release: Iceland Foods Signs Agreement with edenseven to Accelerate their Decarbonisation

Pete Nisbet

Press Release: 25/01/2024 - Iceland Foods Limited (Iceland), one of the UK's best known supermarket chains with almost 1000 locations, has signed a long-term agreement with edenseven, one of the Cambridge Management Consulting group of companies, to report and monitor all classes of emissions through their online carbon reporting and management platform, cero.earth.

Built by edenseven's in-house software engineers, cero.earth is a cloud-based carbon accounting and management platform that provides a complete view of a business' emissions and decarbonisation plan. Monitoring emissions across all three scopes, cero.earth gives a business a clear understanding of its current position against net zero targets, creates insights to identify areas where action is required, and uses the reporting functionality to help meet regulatory requirements.

Capturing data from all of Iceland's stores, food warehouses, distribution centres, and supply chain, cero.earth will help Iceland to report their Scope 1, 2, and 3 emissions, monitor their existing decarbonisation programmes, and build insight to create momentum across their whole portfolio and supply chain.

Pete Nisbet, Managing Partner of edenseven, said: "cero.earth has been built to give businesses like Iceland a resource which will help them make a material change to their overall emissions footprint and meet regulatory reporting requirements. With the seamless data input process, clear reporting functionality, and analytical support, cero.earth will free up Iceland's resources to focus on the deployment of programmes of work to deliver against their net zero ambitions."

Graham Ireland, Head of Energy and Mechanical Services at Iceland, said: "As a proud signatory of The Climate Pledge and with a target for our own operations and supply chain to be net zero by 2040, Iceland has a clear focus on emission reduction. At Iceland, we believe that every business has a responsibility to take action against climate change and reduce its carbon footprint. Using a resource like cero.earth will allow us to easily report on all 3 Scopes of emissions, enabling Iceland to achieve our targets through clear insight and easy project tracking, as well as helping to meet regulatory reporting requirements."

About edenseven

edenseven is a sustainability consultancy and technology provider that uses data and market experience to enable companies and their supply chains to play their part in tackling climate change while achieving sustainable growth. edenseven uses the combined power of data, advanced analytics, and pragmatic project management to help companies baseline their current status, identify improvement opportunities in the short, medium, and long terms, and plan and implement those opportunities.

For more information, visit our website: www.edenseven.co.uk

About Iceland Foods Limited

Iceland is one of Britain's fastest-growing and most innovative retailers, recognised as one of the best companies to work for in the UK. Iceland seeks to build a growing, profitable, and responsible business that does the right thing for their colleagues and customers, the communities they serve, the planet, and future generations. Iceland has almost 1000 locations across the UK.

About Cambridge Management Consulting

Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 150 consultants working on projects in 20 countries.

Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.

For more information visit www.cambridgemc.com or get in touch below.

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Case Study: A Rapid Strategy Stress Test to Accelerate a Go-to-Market Strategy

by Mauro Mortali • 9 May 2026

We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts.