A Corporate Partnership Based on Shared Values: Pembroke College & Cambridge MC

Bringing business and academia closer together

Founded in 1347 by Marie de St Pol, the Countess of Pembroke, Pembroke College (‘Pembroke’ or ‘the College’) is the third oldest college in the University of Cambridge and, as part of the University of Cambridge, one of the oldest and most prestigious academic institutions in the world. 


Pembroke may be one of the oldest Cambridge colleges but its outlook has always been decidedly modern. When it was founded, it was the first college to have its own chapel, and it encouraged students of all backgrounds to apply – long before this became more widespread (students from state school backgrounds now comprise around 70% of the undergraduate intake each year). The College has a representation in every academic discipline and school of the University, and it is the only college to have a Corporate Partnership Programme with the aim of bringing industry and academia closer together. 


The Corporate Partnership Programme facilitates mutually beneficial cooperation between the academic community and commercial partners. Partners are carefully selected to ensure a balanced sector representation and they must have the endorsement of all the academic Fellows in the College. 


Cambridge MC benefits from closer academic ties to the city where it is headquartered, and can now offer its clients, in addition to its experienced in-house team, unrivalled access to academic skills and intellectual prowess that isn’t easily available to other consulting organisations. 


Since the partnership began, Cambridge MC has engaged in various activities to bring aspects of the College together with industry, including:


Support for Undergraduate Internships


In 2022, Pembroke launched the Leadership, Enterprise & Adventure at Pembroke (LEAP) Programme, designed to support students to develop their confidence and career prospects through training, events, mentoring, networking, internships, and growth opportunities. Cambridge MC has supported the LEAP Programme since its inception by offering work experience placements in each cohort and six summer internships to date, with a view to extending this in future years.


Teaching at the College


In 2024 the International Programmes at Pembroke launched the Online Capstone Programme which offers students the unique opportunity to work on a project with real-life implications. Students immerse themselves in their selected Capstone Project and receive eight weeks of intensive Cambridge-style supervisions from a leading academic or practitioner in that field, culminating in an assessed project report.  Cambridge MC has proposed projects on cyber resilient organisations, cyber threat intelligence, innovation and organisational strategy for the programme.


Providing Consulting Opportunities for Academics


Pembroke academics have supported Cambridge MC on various projects including work for Bristol University and Imperial College as well as data science, sustainability, and marketing projects, to name just a few. 


External Events and Engagement


Cambridge MC has brought several high-profile events and meetings to the College. As major sponsors of Cambridge Tech Week (CTW) in 2024 and 2025, Cambridge MC has welcomed visitors to Pembroke for lectures, fireside chats, breakfast meetings, panel sessions, and a Deep Tech gala dinner. Furthermore, two LEAP interns contributed to the support of Cambridge Tech Week, helping with the production of marketing materials and on-hand support during the week’s events.


Postgraduate Engagement and Support


In 2025, Cambridge MC sponsored its first PhD student at the College in the Department of Engineering. Their thesis looks at the environmental impact of digitising Africa. Cambridge MC has ambition to support more post-graduates and an additional PhD each year.

The

Mutual Benefits of the Partnership


Through the Pembroke and Cambridge MC partnership, both parties have worked together to increase the exposure of the College, its values, and its legacy to a wider network of external industry professionals and companies. The pioneering Pembroke Corporate Partnership Programme offers something special for the benefit of the College, its corporate partners, and academia more widely. 


The Master of Pembroke, Professor Polly Blakesley, wrote:


“Tim has become a recognisable figure around Pembroke, embodying the spirit of collaboration and innovation that the Corporate Partnership Programme aims to foster. We welcome the support Cambridge MC provides the College and, through our partnership, are glad to be supporting Cambridge MC as they help their clients have a better impact on the world.” 


Tim Passingham, Founder and Executive Chairman of Cambridge MC, said:


“We’re delighted by the relationship with Pembroke. Most of all, we are enormously proud of the genuine connections we’re building with students, staff and the University and, as we grow the relationship in years to come, we look forward to fostering ever-closer relationships between industry and academia for the benefit of Pembroke, the University and wider society.”

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+44 (0)1223 750335

info@cambridgemc.com

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Case Studies


Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100 companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.

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Industry Insights


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CAMBRIDGE | See how Cambridge MC and Pembroke College are creating mutual value through a unique corporate partnership spanning student opportunities, academic collaboration and industry events | READ FULL CASE STUDY
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12 February 2026
We were approached by one of the fastest growing data centre providers in Europe. With over 20 data centres throughout the continent, they are consistently meeting the need for scalable, high-performance infrastructure. Despite this, a key data centre in Scandinavia had become reliant on a single, non-redundant 1 Gbps internet service from a local provider, posing significant risks to operational continuity. To enhance the reliability of its network and resolve these risks, our client needed to establish additional connectivity paths to ensure the redundancy of its infrastructure. The Ask Cambridge Management Consulting was engaged to address these connectivity challenges by identifying and evaluating potential vendors and infrastructure options to create second and third connectivity paths. This involved exploring various types of connectivity, including internet access, point-to-point capacity, wavelengths, and dark fibre. Additionally, Cambridge MC was asked to provide recommendations for building a local fibre network around the data centre to control and maintain diverse paths. This would allow the data centre to connect directly to nearby points of presence (PoPs) and reduce dependency on external providers, thereby enhancing network resilience and operational control. The goal of this project was to ensure that the Nordic data centre could maintain continuous operations even in the event of a failure in the primary connection. Approach & Skills Cambridge MC approached the project with a focus on ensuring operational continuity and resilience for the data centre. By identifying multiple connectivity paths, we aimed to mitigate the risk of network failures and ensure that the data centre could maintain continuous operations even in the event of a failure in the primary connection. This approach allowed Cambridge MC to provide a comprehensive solution to address both immediate and long-term connectivity needs. We employed a combination of Agile and Waterfall methodologies to manage the project. The initial investigative phase allowed a Waterfall approach, in which our team conducted thorough research and analysis to identify potential vendors and connectivity options. This phase involved detailed interviews with various telecommunications providers and an assessment of publicly available information. Once the initial analysis was complete, the workflow transitioned to an Agile approach for the implementation phase. This allowed Cambridge MC to adapt to new information and feedback from stakeholders, ensuring that the final solution was both flexible and robust. Challenges Lack of information: One of the primary obstacles we faced was the lack of detailed network maps and information from some of the potential vendors. To overcome this, the team conducted extensive interviews with contacts at these companies and leveraged its existing network of industry contacts to gather as much information as possible. Remote location: Another challenge was the remote location of the data centre, which limited the availability of local infrastructure and required us to explore creative solutions for connectivity. Cambridge MC addressed this by proposing the construction of a local fibre network around the data centre, which would allow for greater control and flexibility in connecting to nearby PoPs. Fragmented factors: Additionally, coordinating with multiple vendors and ensuring that their services could be integrated seamlessly posed a logistical challenge. We mitigated this by recommending a phased approach to implementation, starting with the most critical connectivity paths and gradually expanding to include additional options. Outcomes & Results Increased Connectivity: Cambridge MC successfully identified and evaluated multiple connectivity paths for the data centre. By exploring various types of connectivity, including internet access, point-to-point capacity, wavelengths, and dark fibre, we provided a comprehensive solution that significantly enhanced network resilience and reliability. Greater Control & Flexibility: Our recommendations for building a local fibre network around the data centre allowed for greater control and flexibility in connecting to nearby points of presence, ensuring continuous operations even in the event of a failure in the primary connection. New Vendors: The team’s extensive network of industry contacts and deep understanding of the regional telecommunications landscape allowed for a thorough and nuanced evaluation of potential vendors and connectivity options. Scope for Future Work: Cambridge MC identified several future developments with the potential to further enhance international connectivity and provide additional redundancy for the data centre. We also proposed further assistance, including a site visit for a more in-depth analysis of options, issuing RFI/RFP to vendors for capacity and fibre, and conducting similar connectivity studies for other candidate sites in the region.
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Author
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Emerging as a hub for innovation, Thames Freeport is a unique initiative designed to stimulate trade and transform the lives of people in its region. Leveraging global connectivity and occupying a strategic position with intermodal capabilities across river, rail, and road, Thames Freeport has recognised its opportunity to drive economic regeneration for the local area. Thames Freeport engaged Cambridge Management Consulting to design a clear strategy for innovation over the next three to five years. Key considerations for this innovation strategy included objectives and KPIs, the future of the business ecosystem in the region, physical clusters and assets such as innovation hubs, and opportunities and challenges on the way. The Solution Working with our innovation partner, L Marks, Cambridge MC conducted an innovation strategy project which involved the following: Engaging with a range of stakeholders and partners from local authorities to corporate partners across the Thames Freeport area, leveraging interviews with key individuals to build a common picture of innovation aspirations, opportunities, and challenges. Conducting a series of workshops for the Thames Freeport team to consider visions and objectives, themes and focus areas, physical hubs and overall programme structure, and a three-year roadmap plan. Building a comprehensive innovation strategy which internalised all of the above questions. This was then presented to their board and formed the basis of the public tenders for innovation programmes that were then made public. 
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