Faye Holland

Managing Partner - Client PR & Marketing

With over three decades of experience spanning diverse business ventures, Faye consistently works with ground-breaking companies, telling their stories to the audiences that matter. 


Her experience has seen her working with the UK’s first ISP, in emerging business practices within IBM, leading European and Asia-Pacific operations for a global tech media company, and founding her own specialist technology marketing and PR business.


As the founder of cofinitive, a multi-award-winning PR and communications agency focused on supporting cutting-edge start-ups and scale-ups in tech and innovation, Faye has earned a reputation as one of the UK’s foremost marketing strategists. Over the course of a decade, she built cofinitive into a leader in the PR and marketing communications industry, celebrated for its distinctively edgy yet meticulous approach to storytelling, and for its unwavering support of the broader ecosystem. The firm notched up countless industry awards and featured annually in PR Week’s prestigious ‘150 Top Agencies Outside London’. cofinitive has additionally been ranked the No 1 PR & Communications agency in East Anglia for four consecutive years (2020, 2022, 2023, 2024) and has been listed as one of the ‘130 Most Influential Businesses in Cambridge, UK’.


Faye is widely recognised for her leadership in initiatives such as the #21toWatch Technology Innovation Awards, which celebrates innovation and entrepreneurship, and the Cambridge Tech Podcast, which she co-hosts. She is a dedicated mentor for aspiring technology entrepreneurs, contributing to leading entrepreneurial programs in Cambridge and internationally, further solidifying her role as a driving force for innovation and growth in the tech ecosystem.


Faye is listed among the 25 most influential people in Cambridge, and her advocacy for women in technology has seen her feature regularly in Computer Weekly’s annual ‘Most Influential Women in UK Tech’ list. In 2024, Faye was named one of the #InspiringFifty, a prestigious national initiative which recognises the inspirational efforts of the Top 50 trailblazing women excelling in STEM across the whole of the UK. 


In January 2025, cofinitive was acquired by Cambridge Management Consulting, where Faye is Managing Partner for Client PR & Marketing, and Managing Partner for the Cambridge office.


Faye also serves as Chair of the Cambridgeshire Chambers of Commerce, where she had previously served as a Board Director since 2020.


Away from her fast-paced work life, Faye enjoys country life, residing in a village just outside of Cambridge, which she shares with her family. She is an enthusiastic and superlative cook – often found hosting social get-togethers for anything up to 20 guests.

Industry insights


Two blocks of data with bottleneck inbetween
by Paul Brooker 29 October 2025
Read our article on hidden complexity and find out how shadow IT, duplicate tools and siloed buying bloat costs. See how CIOs gain a single view of IT spend to cut waste, boost compliance and unlock 5–7% annual savings | READ FULL ARTICLE
Neon 'Open' sign in business window
by Tom Burton 9 October 2025
SMEs make up 99% of UK businesses, three fifths of employment, over 50% of all business revenue, are in everyone's supply chain, and are exposed to largely the same threats as large enterprises. How should they get started with cyber security? Small and Medium sized Enterprises (SME) are not immune to the threat of cyber attacks. At the very least, if your business has money then it will be attractive to criminals. And even if you don’t have anything of value, you may still get caught up in a ransomware campaign with all of your data and systems made inaccessible. Unfortunately many SMEs do not have an IT team let alone a cyber security team. It may not be obvious where to start, but inaction can have significant impact on your business by both increasing risk and reducing the confidence to address new opportunities. In this article we outline 5 key questions that can help SMEs to understand what they need to do. Even if you outsource your IT to a supplier these questions are still relevant. Some can’t be delegated, and others are topics for discussion so that you can ensure your service provider is doing the right things, as well as understanding where their responsibilities stop and yours start. Q1: What's Important & Worth Defending Not everything needs protecting equally. In your personal life you will have some possessions that are dear to you and others that you are more laissez-faire about. The same applies to your digital assets, and the start point for any security plan needs to be an audit of the things you own and their importance to your business. Those ‘things’, or assets, may be particular types of data or information. For instance, you may have sensitive intellectual property or trade secrets; you may hold information about your customers that is governed by privacy regulations; or your financial data may be of particular concern. Some of this information needs to be protected from theft, while it may be more important to prevent other types of data from being modified or deleted. It is helpful to build a list of these assets, and their characteristics like the table below:
Illustration of EV sensor fields
by Duncan Clubb 25 September 2025
Explore the rise of edge AI: smaller data centres, faster networks, and sustainable power solutions. See why the future of digital infrastructure is distributed and intelligent | READ FULL ARTICLE
A close-up of the Downing St sign
by Craig Cheney 19 September 2025
Craig Cheney | The conversation around artificial intelligence (AI) in Government has shifted in recent years. The publication of the UK Government’s AI Playbook represents more than just updated guidance — it signals a huge shift in the government's approach to AI.
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