Cambridge Management Consulting Acquires cofinitive, a Leading Tech PR and Marketing Agency
Press Release: 29th November 2024 – Cambridge Management Consulting, a global management consulting firm known for its expertise in digital transformation, has today announced its third company acquisition, bringing Cambridge-based Marketing company cofinitive, into the portfolio.
The acquisition - which follows the additions of Straxia in 2021 and Blue Creek in 2024 - will bring important additional marketing skills to the portfolio offering alongside the other existing services and strategic partnerships that drive clients’ efficiency, growth, and competitive advantage.
The exciting announcement was made at cofinitive’s 10th birthday celebration, which was held yesterday evening at The Bradfield Centre on the Cambridge Science Park, attended by over 200 guests including Mrs Julie Spence OBE CStJ QPM, HM Lord-Lieutenant of Cambridgeshire who proposed the toast, and the cream of Cambridge’s science and technology ecosystem.
Over the last 10 years, multi-award-winning cofinitive - founded by entrepreneur, Faye Holland in 2014 - has built a solid reputation, delivering impactful marketing for groundbreaking companies poised to make a difference in the world, telling their stories to the audiences that matter.
Working at the heart of the inspirational Cambridge cluster with some of the world’s leading startups, scaleups and tech companies, cofinitive has established itself as the leading specialist tech agency across Cambridge and the East of England. It remains the only Cambridge-based agency to feature in PR Week’s prestigious Top150 listings (Specialist and Outside London).
Founded in Cambridge and with long-lasting ties and presence in the city, Cambridge MC maintains a commitment to supporting its start-up and business community. As such, by acquiring cofinitive, Cambridge MC can enhance their offering by providing further marketing and communications support and advice to these organisations.
Tim Passingham, Chair of Cambridge Management Consulting, said: “I’ve followed Faye and cofinitive for many years and, like others, I’ve been impressed by their reach and impact. I am delighted to welcome Faye and the entire cofinitive team to the Cambridge Management Consulting portfolio. Their expertise in strategic marketing, PR, and branding will enhance the services we offer to our global clients. Additionally, they will have access to our broader capabilities as we continue to expand in Cambridge and beyond.”
He added: “As part of the acquisition, Faye will lead all of our external client marketing projects, head the Cambridge office, and join the company leadership team. We’re truly excited to embark on this new chapter together.”
cofinitive founder, Faye Holland said: “We are enormously proud of what we have achieved in our first decade. Our goal for the next 10 years is clear: to remain competitive, deliver even more to our clients, and scale effectively and at pace. Joining Cambridge Management Consulting provides the perfect opportunity to achieve this vision and empower our clients to grow and thrive on a truly global scale.”
The company will continue to operate under the cofinitive name, with the new structure taking effect on January 1, 2025.
About cofinitive
cofinitive was founded in 2014, and very quickly established itself as the leading hybrid PR and communications company. Specialising in technology and early-stage startups, cofinitive is described as “the epitome of everything that defines a UK-leading communications powerhouse” and as having “serious class and attitude in a nice-but-edgy kind of way”.
The multi-award-winning company’s vision has always been to deliver impactful communications for companies poised to make a difference in the world: the startups, the innovators, the ground-breakers, the game-changers, the world-changers even. Innovative businesses with a focus on tech. All tech; any innovation: transformative, AI, IT, quantum computing, agritech, biotech, cleantech, deeptech, femtech, healthtech, medtech, semiconductor. Locally, nationally, globally.
For more information, visit cofinitive.com
Press contact: carole.ayemaung@cofinitive.com
About Cambridge Management Consulting
Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 200 consultants working on projects in 24 countries. Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.
What makes Cambridge Management Consulting unique is that it doesn’t employ consultants – only senior executives with real industry or government experience and the skills to advise their clients from a place of true credibility. Our team strives to have a highly positive impact on all the organisations they serve. We are confident there is no business or enterprise that we cannot help transform for the better.
Cambridge Management Consulting has offices or legal entities in Cambridge, London, New York, Paris, Dubai, Singapore and Helsinki, with further expansion planned in future.
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