How Cambridge MC implemented effective leadership direction for ELIXIR

Achieving Mission Clarity


In September 2021, we were contacted by ELIXIR CEO, Dr Niklas Blomberg, who discovered the Mission Clarity product sheet, part of our Leadership Development capability, on the Cambridge Management Consulting website.


ELIXIR was in the middle of an organisational transformation, following a period of intense and rapid growth over the preceding 6-month period.


Dr Blomberg recognised the need for clarity in ELIXIR’s mission and that help was required to define their values. Following initial discovery discussions with members of the Cambridge MC Management team, a bespoke plan was created. In December 2021, we signed the agreement to provide a two-day Mission Clarity workshop in early 2022 for the 8-person Senior Leadership Team, which would be the first in a series of workshops and coaching relationships.

Download the Full Case Study


Contact Form - Technology Practice

The

Strategy


During the design phase, the Cambridge MC team ensured that our approach lined up with ELIXIR’s expectations, and we held much careful discussion to listen and understand their key objectives. 


The preparation phase followed, which involved a series of remote 1:1 coaching sessions and assessments to help us get to know the 8 members of the Senior Leadership Team who would be present for the sessions. 

DOWNLOAD CASE STUDY

January 2022


The ELIXIR team gathered for a two-day offsite workshop.


We structure our process around 5 points of evaluation:


  • Mission (why are we here)  identity (what are we doing)
  • Values (how do we behave)
  • Strategy (what’s our next step)
  • Responsibilities (who will do what).


The sessions were shaped, led and guided by the Cambridge MC facilitators who allowed the team the time and space to explore and discuss these key issues. The results were a set of properly defined and carefully thought through statements which the ELIXIR team felt truly represented them and could form a foundation for their organisation’s activities going forward.


The team decided they would like Cambridge MC to return to run two further workshops to benefit the rest of the ELIXIR team.

April-May 2022


 The ELIXIR Communication team actively rolled out consolidated results to the wider ELIXIR community.

 

Team workshops were designed and delivered to translate the Mission Clarity results via two separate 1-day workshops. The aim was to allow the ELIXIR community to truly define what the values looked like in their own working lives.


This was a chance to explore, question, refine & personalise the new company values and to align them to their everyday work activities – a key point being that these values would be truly lived and understood for all ELIXIR people.

July 2022


We delivered a 2-day workshop with a smaller team.


This successfully aided ELIXIR team members in planning their strategy, building engagement and cooperation between one another with group exercises and assessments, as well as jointly owning and building their deliveries for the next year.

January 2023


This workshop was focused on deepening the application of the previously defined values in the leadership team and the broader organisation, in a 2-day offsite session with the 8-strong management team. 


2022 saw a period of intense growth and success for ELIXIR. Throughout the year, the defined values were expertly communicated throughout whole organisation and became truly embedded within the leadership team.


This session refined commitment to build awareness and strengthen the centrality of them to whole team. We facilitated a structured group discussion of high impact initiatives for 2023 and in-team innovation exercises which enabled an even greater depth of clarity around ELIXIR’s goals for the coming year. 

DOWNLOAD CASE STUDY

The Team


The Cambridge MC team was made up of Mirren Mace (former Chief of Staff) and Ben Clarke (former Leadership and Culture Transformation Specialist). 


Mirren oversaw relationship management and project coordination for the duration of the 12-month programme. She also supported Ben and led sections of the workshops. Her background in the pharmaceutical industry provided an extra layer of insight and understanding to the project.


Ben used his expertise in Leadership Development and Organisational Design, to create the content and lead the delivery of the workshops. His extensive experience coaching business leaders across a wide variety of industries and his own science background proved invaluable to this engagement. 


Both Ben and Mirren are used to working with complex organisations of a similar size to ELIXIR. Their ability to work exceptionally as a team allowed them to identify specific client needs with attention to detail, ensuring a positive outcome and resulting in meaningful, long-term change. 

Results


The workshops delivered genuine clarity of mission & purpose and the defined values have helped the ELIXIR team to confirm their identity and form a framework to live and work by. The dedicated sessions allowed the teams the time and space to reflect and develop ideas through facilitated conversations. 


In the initial sessions, consensus was reached regarding the key directions for the organisation which helped lay the foundation for significant grant success. 


There was time to reflect on the current position of the organisation and identify risks to growth, future requirements and both tactical and strategic approaches and the direction to take. 


These key issues were steadily communicated by the exceptional internal comms team at ELIXIR, to ensure the engagement of the wider organisation, further enabling the organisation to have their desired impact on the world.


Find out more about our Leadership Development, Executive Coaching and Career Transition services.

Get in touch with our Leadership Development team today


We are a highly collaborative team of senior level executive professionals able to adapt to any business challenge. We deliver the expected strategic outcomes on time and on budget.

+44 (0)1223 750335

info@cambridgemc.com

Contact Form - Technology Practice

Just some of our clients


Amazon

Amazon

Audi

Audi

BT
Post Office

Post Office

BA

BA

BP

BP

Amazon

A little bit about Cambridge MC

Cambridge Management Consulting is a specialist consultancy drawing on an extensive network of global talent. We are your growth catalyst.


Our mission is to help our clients make a better impact on the world.

ABOUT CAMBRIDGE MC

Industry insights


by Mauro Mortali 9 May 2026
We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts. 
A digital human made of blocks and wires jumping into the air
by Ruth Redding 23 April 2026
Why digital transformation fails: human adoption. Learn how leaders can reduce change resistance, protect ROI and improve programme success with structured change management | READ FULL ARTICLE
Businessman walks across desert into AI portal
9 April 2026
This article suggests how to pilot AI in 90 days with five practical use cases for operations leaders – from triage and forecasting to summarisation – with clear governance and measurable value | READ FULL ARTICLE
Wind farms  and solar panels in the countryside at dawn
by Scott Armstrong 27 March 2026
Sustainability | Energy, risk and competitiveness – find out why sustainability is no longer just about reporting, but about resilience, cost control and long-term advantage | READ FULL ARTICLE
Yello and turquoise neon lights.
24 March 2026
International consulting firm, Cambridge Management Consulting has acquired telecommunications cost-reduction specialist, The Carrier Club, strengthening its ability to help organisations reduce their telecoms and network infrastructure costs.
Pembroke College lawn bathed in sunlight
by Tim Passingham 12 March 2026
CAMBRIDGE | See how Cambridge MC and Pembroke College are creating mutual value through a unique corporate partnership spanning student opportunities, academic collaboration and industry events | READ FULL CASE STUDY
Neon sharks made out of code.
by Simon Crimp 9 March 2026
Cyber Security | Ransomware in 2026 is a board-level resilience issue. Learn the key risks, weak spots and practical questions boards should ask to improve readiness, recovery and response.
The Top 21.2026 at the awards event in Cambridge, UK.
6 March 2026
The #21toWatch Top21.2026 winners have been announced at an awards ceremony at The Glasshouse innovation hub in Cambridge.
Asian business woman near a long window and looking at a tablet.
by Arianna Mortali 6 March 2026
BLOG | A student’s perspective on why women shouldn’t have to ‘play masculine’ to succeed at work – and how valuing empathy, confidence and inclusive leadership can help close gender gaps and build healthier organisations.
SHOW MORE