Strategy
Startup Investment Services
Capitalise on our experience to attract investors and bring your product to market
We help
startups engineer growth with enhanced
investment strategies
With a focus on your market, competitive landscape, and investment needs, our specialists offer a comprehensive range of consultancy services for early-stage and growth-stage start-ups and scale-ups.
From VC & PE investment strategies, marketing and pitch deck creation, Go-to-Market strategy and market research, to sales acceleration, fractional tech leadership, and more, we work closely with you at every stage.
What are your
Investment Challenges?
Navigating the Investment Landscape
Navigating the complexities of PE and CV funding involves many hidden risks, making it essential to find a trusted partner who is experienced in the investment landscape and well-connected in your sector.
Identifying the Right Investors
It is crucial to identify investors who share your long-term goals, understand your market, and are committed to supporting your journey towards success. This alignment ensures a collaborative relationship that can significantly improve your chance of success.
Valuation and Negotiation
A fair valuation is essential as it impacts the equity you give up and the control you retain over your company. Overvaluation can deter potential investors, while undervaluation can lead to significant dilution of ownership. Effective negotiation is key to achieving terms that support your business’ growth while protecting your interests.
Market Position & Differentiation
Investors need to see that you thoroughly understand your target market and have conducted detailed market research. This involves identifying your unique value proposition and how your product or service stands out from competitors. Effective market positioning requires ongoing product adaptation, rigorous testing, and strategic pricing to meet market preferences.
How we can help
Navigate the complex journey to investment with our years of experience across multiple sectors and geographies
Commercial & Technical Due Diligence
Our team will decode your market position, competition, and revenue models, while also reviewing your business plan, strategy, and financial projections. On the technical side, we will analyse your tech stack, product processes, and IP to find strengths and risks, ensuring your technology aligns with industry standards and investor expectations.ļ»æ
Funding Strategy
We help you develop a clear and coherent funding plan that outlines your financial needs, investment stages, and milestones. This strategic roadmap ensures you are well-prepared to meet investor expectations and achieve your growth targets.ļ»æ
Market Research & Positioning
Provides start-ups with critical insights and strategies to effectively navigate their target market and stand out from competitors. By conducting comprehensive market analysis and identifying key trends, this service enables you to understand customer needs, refine your value proposition, and optimise your pricing.
Go-to-Market Strategy
A key plan to create confidence with investors, your GTM plan should focus on measurability, executability, and repeatability. We have a range of GTM services that cover all aspects of pre- to post-investment strategy.
Pitch Decks & Messaging
Equips you with the tools and a clear narrative to captivate investors and secure funding. By crafting compelling pitch decks and refining your core messaging, this service ensures that your business story is clear, persuasive, and aligned with investor expectations.
Investor Outreach & Networking
Use our global contacts, industry partners, and experience across many sectors and geographies to reach out to investors who share your goals and values.
Speak to one of our experts
Our Marketing & PR is led by Jeremy Griggs
Senior Partner - Sales & Marketing Transformation
Jeremy Griggs brings 35 years' experience at the intersection of market strategy, technology and go-to-market in telecoms and tech, across start-ups, scale-ups and global corporations. He began his career with BT as a System Sales Engineer, before moving into project management on the creation of BT Italia, which grew to over £1bn in annual revenues. He then led marketing and proposition development at BT's ISP Channel, launching ADSL broadband to UK Internet Service Providers, and joined start-up Affinity Internet as Product Director, turning a £1m monthly loss into profit. Back at BT Global from 2003, Jeremy held senior marketing roles, then led a major transformation programme before setting up an incubator that launched products such as BT Trace and Intelligent Retail. In 2018, he co-founded SaaS and AI start-up now.ai, and has since advised independently on sales, marketing and M&A. Jeremy now leads Sales & Marketing Transformation at Cambridge Management Consulting.
Get in touch with our team today
Investment insights
Bringing years of world class experience to your start-up or scale-up
Our Investment Experts
Every member of our investment team is a thought leader who has made significant contributions to multiple businesses
Get in touch with our team today
Case Studies
Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100
companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.
A little bit about Cambridge MC
Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.
Our purpose is to help our clients have a better impact on the world.
