Partner Spotlight: Faye Holland

Greg Mook sets out the ten capabilities communications providers need for effective compliance, from business accountability to delivery-chain assurance | READ FULL ARTICLE

Cambridge Management Consulting has achieved Certified B Corporation status, validating its commitment to responsible business and long-term stakeholder value | READ THE FULL PRESS RELEASE

Sales Transformation | Manual workarounds and fragmented systems are costing telecom operators revenue and margin. Discover how to remove the Complexity Tax and unlock value | READ FULL ARTICLE NOW

ESOS Phase 4 isn't just compliance. Scott Armstrong explains why cheap audits cost more long-term, and how to treat Phase 4 as a strategic energy opportunity | READ FULL ARTICLE

Procurement | Most organisations are sitting on 3–8 per cent of recoverable third-party spend. Here's where AI-powered spend analysis finds it — and how CFOs can act without cutting into operations | READ FULL ARTICLE

Leadership & Change | Ruth Redding on why transformation and AI programmes fail without genuine adoption, and how leaders can build 'Adoption Insurance' into change from day one | READ FULL ARTICLE

Procurement teams that invite structured external challenge — not resist it — build stronger, more defensible decisions. Learn how to use market testing and early supplier engagement to strengthen procurement authority, not undermine it | READ NOW

We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts.