John Wallace

Growth Specialist

A highly experienced sales and business growth specialist, John has worked with leading blue-chip organisations through to start-ups, helping them to apply best practice in sales, customer success and use of business insight.


He has 17 years of business mentoring and fractional sales management, and a further 15 years of experience in developing strategic accounts for BT, Concert Communications and KCL.


Privileging a practical approach, John’s methodology provides significantly higher sales, more efficient negotiation and develops business growth skills at the heart of organisations. John is able to engage clients in a range of roles—including sales and development, insight research and publishing, client success and service delivery—to launch and define the success of their Account Based Marketing (ABM).


John is also an active musician and a published composer in musical theatre and uses this creativity to bring fresh thinking to all of his work.

Industry insights


Couple standing in front of a glowing portal of neon pastel gradient colours
by Tom Burton 25 Apr, 2024
In this article, Tom Burton, a cyber security expert and technology thought leader, addresses the historical roots of our implicit trust in computers. As AI models increasingly begin to mimic human traits such as memory and learning, he asks how we can better manage risk and evaluate trust in an era of AI technology.
by Daniel Fitzsimmons 18 Apr, 2024
Authors
Orange neon bar lights in a V shape or mountain shape
by Jeff Owen 14 Mar, 2024
Authors
SHOW MORE
Share by: