Storybook Dads: Preserving Bonds with Parents in Prison

Shania McNally


Subscribe Contact us

Authors


All around the world, children spend their evenings tucked up in their parents’ arms, absorbing the stories and skills that will stay with them for the rest of their lives. Bedtime stories leave many positive impacts on children; not only do they help them to fall asleep, creating fond memories along the way, but it has been ascertained that this habit helps to improve the relationship between children and their parents, alleviate their stress levels, and strengthen their grasp on language and literacy.

 

However, this is not the story for every child. More than 300,000 children are estimated to have at least one parent in prison in England and Wales – and when a parent is incarcerated, it is their children who are the ones missing out on crucial memories. Research from Barnardo’s, another charity which targets children affected by the imprisonment of a parent, has shown that parental imprisonment has a direct impact on children’s academic attainment, socioemotional development, and often behaviour. Storybook Dads provides the opportunity for these parents to bridge this gap and connect with their children through the magic of storytelling. “Our daughter was absolutely over the moon,” said one parent, “She has just started school and after watching her Dad she went to school happy, no tears, and feeling loved. She even recited his message.”


Who are Storybook Dads?


Storybook Dads was started by Sharon Berry in 2003, after observing how challenging it was for imprisoned parents to stay in contact with their children, and how crucial it was for them to continue to fulfil the expected aspects of a parental role, no matter how small it may seem.

 

The prisoners are recorded reading a children’s storybook, which is then placed on a CD or DVD which is sent to their child. The book is of their choice, however Kizzy Wroath, Project Manager at Storybook Dads, shared that The Gruffalo is the most popular option. The stories are then recorded against a creative backdrop, which reinforces the uplifting nature of the project for all involved.

 

Recording these stories on a disk means that the child can listen to it as many times as they like, no matter the time of day. This then becomes a tangible visual reminder that they are loved and being thought of by their parent. “I love and miss Daddy so much,” said one child, “The story he did for me of Monkey Puzzle made me happy as I got to hear his voice and laugh. I listen to it every day.”


What makes Storybook Dads Special


Actively staying in touch with a parent in prison as a child is difficult. Often occurring during the school day, prison visiting times are limited, and interactions with a parent over a visiting hall table can be challenging. Adult prisoners in England and Wales are held an average of 45 miles away from their home (according to data from the Ministry of Justice) making it even more difficult to organise visits for families. Phone calls are limited by time and, particularly for young children, hard to understand. Altogether, it is a very different experience to the home life these children were accustomed to before their parent became incarcerated. Thus, not only does the digital nature of Storybook Dads’ service transcend these physical barriers, but a key benefit of reading a story specifically is that it is a familiar memory and provides comfort to the child. 

 

This is a fantastic idea and really helped as my son has special needs and doesn't understand where his Dad has gone. He was so happy to get this.


Storybook Dads: for Parents and Children


Furthermore, it is not just the child who is benefited by Storybook Dads’ programme. Allowing an imprisoned parent to maintain contact also reduces the likelihood of them reoffending. A government-commissioned review confirmed that maintaining family ties is essential for preventing prisoners from reoffending after being released. Despite this, an expected half of all prisoners lose regular contact with their families while they are incarcerated. However, data from Storybook Dads showed that 94% of prisoners said that engaging with the project improved and enriched their relationship with their children, and 84% said that it has helped to reduce the likelihood of them re-offending.

 

Being able to do this for my kids means so much to me. I am doing a long time and there's no words to express how appreciative I am. Without this it would be so much harder.

 

The stories themselves are made extra special by the editing process, which provides further opportunities for those incarcerated. Within the Dartmoor headquarters, most stories are edited by prisoners themselves who are trained by Storybook Dads. They use software to remove mistakes and background noises, add images, music, and sound effects to enhance the stories. Since 2002, more than 900 prisoners have trained to be editors, providing them with long-lasting skills, work experience, and a better chance of employment upon release. 100% of these editors reported an improvement in computer skills, confidence, well-being, creativity, attitude, and behaviour. This has helped some to continue temporary employment upon their release, helping them to adjust to life again. 

 

"It's nice to know that I am contributing to the quality of relationships that parents can still maintain even though they are in prison.

 

Recent data published by the Ministry of Justice shows that 57% of adult prisoners taking initial assessments had literacy levels below those expected of an 11-year-old. This is something that Storybook Dads is aware of, and the team supports those with difficulties. Furthermore, the editing process works alongside this and even enables non-readers to take part by repeating spoken words. Thus, reading a story for their children becomes a powerful motivator to practise and improve themselves, as well as their familial relationships.


Where is Storybook Dads now?


As it stands, Storybook Dads is now used in 100 UK prisons and young offender institutes. They also work in a number of Secure Training Centres and Secure Hospitals. As well as the UK, the project has globalised to being present in Poland, Denmark, Hungary, America, and Australia. In recognition of their work, they received a 2022 Centre for Social Justice Award demonstrating their impact.

 

Storybook Dads’ work continues to expand, introducing workshops which allow prisoners to create memories for their children. Examples include sessions to create memory books, calendars, or challenge charts for their children to receive. The gifts are fully personalised, meaning that prisoners are able to use things like their child’s favourite colours and characters. As a result, all the projects have been “truly treasured by the children”.

 

Personalising a Height Chart for my son was really rewarding and made me feel like I was able to do something lovely for him and also be part of home life.

 

Furthermore, Storybook Dads is not just limited to dads in prison, with Storybook Mums operating in female prisons. As well as this, although the scheme is primarily for parents, most prisons allow other family members to participate, including grandparents, siblings, aunts, and uncles. The aim is to help to encourage familial bonds for children, which stretch beyond immediate family.

 

My son loves seeing his uncle on screen, and this eased a prison visit as my son was able to recognise and be excited to see him.


How Cambridge MC is helping


For many families, these story discs are a lifeline, helping to heal bonds and build needed relationships for children. Cambridge Management Consulting is proud to support this venture through the development of a digitalised platform, aimed at making the Storybook Dads process more accessible. Taking the form of an app in order to promote Storybook Dads’ aims of proximity and repetition, this platform is being generously funded by Rahul Moodgal and Damian Mitchelmore and developed by our inhouse digital experts.


How You can help Storybook Dads


Storybook Dads relies upon charitable contributions, and each donation continues to help provide this vital service and support them to go even further.

 

To get involved, you can donate at this link: https://www.storybookdads.org.uk/donate/donate/5/credit-card

 

To find out more about what Storybook Dads does, you can watch this video: https://www.youtube.com/watch?v=5Zlq10Gj4Bk

 

You can also watch this TEDTalk from an ex-prisoner: https://www.ted.com/talks/alan_crickmore_how_storytelling_helps_parents_in_prison_stay_connected_to_their_kids 

About Cambridge Management Consulting


Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 150 consultants working on projects in 20 countries.


Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.


For more information visit www.cambridgemc.com or get in touch below.


Contact - Africa

Subscribe to our Newsletter

Blog Subscribe

SHARE CONTENT

Neon letters 'Ai' made from stacks of blocks like a 3D bar graph
by Darren Sheppard 4 December 2025
What is the Contract Lifecycle Management and Why does it Matter? The future success of your business depends on realising the value that’s captured in its contracts. From vendor agreements to employee documents, everywhere you look are commitments that need to be met for your business to succeed. The type of contract and the nature of goods or services it covers will determine what sort of management activities might be needed at each stage. How your company is organised will also determine which departments or individuals are responsible for what activities at each stage. Contract Lifecycle Management, from a buyer's perspective, is the process of defining and designing the actual activities needed in each stage for any specific contract, allocating ownership of the activities to individuals or groups, and monitoring the performance of those activities as the contract progresses through its lifecycle. The ultimate aim is to minimise surprises, ensure the contracted goods or services are delivered by the vendor in accordance with the contract, and realise the expected business benefits and value for money. The Problem of Redundant Spend in Contracts Despite the built-in imbalance of information favoring suppliers, companies still choose to oversee these vendors internally. However, many adopt a reactive, unstructured approach to supplier management and struggle to bridge the gap between contractual expectations and actual performance. Currently, where governance exists, it is often understaffed, with weak, missing, or poorly enforced processes. The focus is primarily on manual data collection, validation, and basic retrospective reporting of supplier performance, rather than on proactively managing risk, relationships, and overall performance. The amount of redundant spend in contracts can vary widely depending on the industry, the complexity of the contracts, and how rigorously they are managed. For further information on this, Cambridge MC’s case studies provide insights into typical ranges and common sources of redundant spend. As a general estimate, industry analysts often state that redundant spend can account for as much as 20% of total contract value. In some cases, especially in poorly managed contracts, this can be much higher. What is AI-driven Contract Management? Artificial Intelligence (AI) is redefining contract management, transforming a historically time-consuming and manual process into a streamlined, efficient, and intelligent operation. Traditionally, managing contracts required legal teams to navigate through extensive paperwork, drafting, reviewing, and monitoring agreements — a process prone to inefficiencies and human error. With the emergence of artificial intelligence, particularly generative AI and natural language processing (NLP), this area of operations is undergoing a paradigm shift. This step change is not without concerns however, as there are the inevitable risks of AI hallucinations, training data biases and the threat to jobs. AI-driven contract management solutions not only automate repetitive tasks but also uncover valuable insights locked up in contract data, improving compliance and reducing the risks that are often lost in reams paperwork and contract clauses. Put simply, AI can automate, analyse, and optimise every aspect of your contract lifecycle. From drafting and negotiation to approval, storage, and tracking, AI-powered platforms enhance precision and speed across these processes; in some cases reducing work that might take several days to minutes or hours. By discerning patterns and identifying key terms, conditions, and concepts within agreements, AI enables businesses to parse complex contracts with ease and efficiency. In theory, this empowers your legal and contract teams (rather than reducing them), allowing personnel to focus on high-level tasks such as strategy rather than minutiae. However, it is important to recognise that none of the solutions available in the marketplace today offer companies an integrated supplier management solution, combining a comprehensive software platform, capable of advanced analytics, with a managed service. Cambridge Management Consulting is one of only a few consultancies that offers fully integrated Contract Management as a Service (CMaaS). Benefits of Integrating AI into your Contract Lifecycle Management Cambridge MC’s Contract Management as a Service (CMaaS) 360-degree Visibility: Enable your business to gain 360-degree visibility into contracts and streamline the change management process. Real-time Data: Gain real-time performance data and granularly compare it against contractually obligated outcomes. More Control: Take control of your contracts and associated relationships with an integrated, centralised platform. Advanced meta data searches provide specific information on external risk elements, and qualitative and quantitative insights into performance. Reduces Costs: By automating manual processes, businesses can significantly reduce administrative costs associated with contract management. AI-based solutions eliminate inefficiencies in the contract lifecycle while minimising reliance on external legal counsel for routine tasks. Supplier Collaboration: Proactively drive supplier collaboration and take a data-driven approach towards managing relationships and governance process health. Enhanced Compliance: AI tools ensure that contracts adhere to internal policies and external regulations by flagging non-compliant clauses during the drafting or review stage. This proactive approach reduces the risk of costly disputes or penalties. Reduces Human Errors: In traditional contract management processes, human errors can lead to missed deadlines and hidden risks. AI-powered systems use natural language processing to identify inconsistencies or inaccuracies in contracts before they escalate into larger issues. Automates Repetitive Tasks: AI-powered tools automate time-consuming tasks such as drafting contracts, reviewing documents for errors, and extracting key terms. This frees up legal teams to focus on higher-value activities like strategic negotiations and risk assessment. We can accurately model and connect commercial information across end-to-end processes and execution systems. AI capabilities then derive and apply automated commercial intelligence (from thousands of commercial experts using those systems) to error-proof complex tasks such as searching for hidden contract risks, determining SLA calculations and performing invoice matching/approvals directly against best-in-class criteria. Contract management teams using AI tools reported an annual savings rate that is 37% higher than peers. Spending and tracking rebates, delivery terms and volume discounts can ensure that all of the savings negotiated in a sourcing cycle are based on our experience of managing complex contracts for a wide variety of customers. Our Contract Management as a Service, underpinned by AI software tooling, has already delivered tangible benefits and proven success. 8 Steps to Transition Your Organisation to AI Contract Management Implementing AI-driven contract management requires a thoughtful and structured approach to ensure seamless integration and long-term success. By following these key steps your organisation can avoid delays and costly setbacks. Step 1 Digitise Contracts and Centralise in the Cloud: Begin by converting all existing contracts into a digital format and storing them in a secure, centralised, cloud-based repository. This ensures contracts are accessible, organised, and easier to manage. A cloud-based system also facilitates real-time collaboration and allows AI to extract data from various file formats, such as PDFs and OCR-scanned images, with ease. Search for and retrieve contracts using a variety of advanced search features such as full text search, Boolean, regex, fuzzy, and more. Monitor upcoming renewal and expiration events with configurable alerts, notifications, and calendar entries. Streamline contract change management with robust version control and automatically refresh updated metadata and affected obligations. Step 2 Choose the Right AI-Powered Contract Management Software: Selecting the right software is a critical step in setting up your management system. Evaluate platforms based on their ability to meet your organisation’s unique contracting needs. Consider key factors such as data privacy and security, integration with existing systems, ease of implementation, and the accuracy of AI-generated outputs. A well-chosen platform will streamline workflows while ensuring compliance and scalability. Step 3 Understand How AI Analyses Contracts: To make the most of AI, it’s essential to understand how it processes contract data. AI systems use Natural Language Processing (NLP) to interpret and extract meaning from human-readable contract terms, while Machine Learning (ML) enables the system to continuously improve its accuracy through experience. These combined technologies allow AI to identify key clauses, conditions, and obligations, as well as extract critical data like dates, parties, and legal provisions. Training your team on these capabilities will help them to understand the system and diagnose inconsistencies. Step 4 Maintain Oversight and Validate AI Outputs: While AI can automate repetitive tasks and significantly reduce manual effort, human oversight is indispensable. Implement a thorough process for spot-checking AI-generated outputs to ensure accuracy, compliance, and alignment with organisational standards. Legal teams should review contracts processed by AI to verify the integrity of agreements and minimise risks. This collaborative approach between AI and human contract management expertise ensures confidence in the system. Step 5 Refine the Data Pool for Better Results: The quality of AI’s analysis depends heavily on the data it is trained on. Regularly refine and update your data pool by incorporating industry-relevant contract examples and removing errors or inconsistencies. A well-maintained data set enhances the precision of AI outputs, enabling the system to adapt to evolving business needs and legal standards. Step 6 Establish Frameworks for Ongoing AI Management: To ensure long-term success, set clear objectives and measurable goals for your AI contract management system. Define key performance indicators (KPIs) to track progress and prioritise features that align with your organisation’s specific requirements. Establish workflows and governance frameworks to guide the use of AI tools, ensuring consistency and accountability in contract management processes. Step 7 Train and Empower Your Teams: Equip your teams with the skills and knowledge they need to use AI tools effectively. Conduct hands-on training sessions to familiarise users with the platform’s features and functionalities. Create a feedback loop to gather insights from your team, allowing for continuous improvement of the system. Avoid change resistance by using change management methodologies, as this will foster trust in the technology and drive successful adoption. Step 8 Ensure Ethical and Secure Use of AI: Tools Promote transparency and integrity in the use of AI-driven contract management. Legal teams should have the ability to filter sensitive information, secure data within private cloud environments, and trace data back to its source when needed. By prioritising data security and ethical AI practices, organisations can build trust and mitigate potential risks. With the right tools, training, and oversight, AI can become a powerful ally in achieving operational excellence as well as reducing costs and risk. Overcoming the Technical & Human Challenges While the benefits are compelling, implementing AI in contract management comes with some unique challenges which need to be managed by your leadership and contract teams: Data Security Concerns: Uploading sensitive contracts to cloud-based platforms risks data breaches and phishing attacks. Integration Complexities: Incorporating AI tools into existing systems requires careful planning to avoid disruptions and downtime. Change Fatigue & Resistance: Training employees to use new technologies can be time-intensive and costly. There is a natural resistance to change, the dynamics of which are often overlooked and ignored, even though these risks are often a major cause of project failure. Reliance on Generic Models: Off-the-shelf AI models may not fully align with your needs without detailed customisation. To address these challenges, businesses should partner with experienced providers who specialise in delivering tailored AI-driven solutions for contract lifecycle management. Case Study 1: The CRM That Nobody Used A mid-sized company invests £50,000 in a cutting-edge Customer Relationship Management (CRM) system, hoping to streamline customer interactions, automate follow-ups, and boost sales performance. The leadership expects this software to increase efficiency and revenue. However, after six months: Sales teams continue using spreadsheets because they find the CRM complicated. Managers struggle to generate reports because the system wasn’t set up properly. Customer data is inconsistent, leading to missed opportunities. The Result: The software becomes an expensive shelf-ware — a wasted investment that adds no value because the employees never fully adopted it. Case Study 2: Using Contract Management Experts to Set Up, Customise and Provide Training If the previous company had invested in professional services alongside the software, the outcome would have been very different. A team of CMaaS experts would: Train employees to ensure adoption and confidence in using the system. Customise the software to fit business needs, eliminating frustrations. Provide ongoing support, so issues don’t lead to abandonment. Generate workflows and governance for upward communication and visibility of adherence. The Result: A fully customised CRM that significantly improves the Contract Management lifecycle, leading to: more efficient workflows, more time for the contract team to spend on higher value work, automated tasks and event notifications, and real-time analytics. With full utilisation and efficiency, the software delivers real ROI, making it a strategic investment instead of a sunk cost. Summary AI is reshaping the way organisations approach contract lifecycle management by automating processes, enhancing compliance, reducing risks, and improving visibility into contractual obligations. From data extraction to risk analysis, AI-powered tools are empowering legal teams with actionable insights while driving operational efficiency. However, successful implementation requires overcoming challenges such as data security concerns and integration complexities. By choosing the right solutions, tailored to their needs — and partnering with experts like Cambridge Management Consulting — businesses can overcome the challenges and unlock the full potential of AI-based contract management. A Summary of Key Benefits Manage the entire lifecycle of supplier management on a single integrated platform Stop value leakage: as much as 20% of Annual Contract Value (ACV) Reduce on-going governance and application support and maintenance expenses by up to 60% Deliver a higher level of service to your end-user community. Speed without compromise: accomplish more in less time with automation capabilities Smarter contracts allow you to leverage analytics while you negotiate Manage and reduce risk at every step of the contract lifecycle Up to 90% reduction in creating first drafts Reduction in CLM costs and extraction costs How we Can Help Cambridge Management Consulting stands at the forefront of delivering innovative AI-powered solutions for contract lifecycle management. With specialised teams in both AI and Contract Management, we are well-placed to design and manage your transition with minimal disruption to operations. We have already worked with many public and private organisations, during due diligence, deal negotiation, TSAs, and exit phases; rescuing millions in contract management issues. Use the contact form below to send your queries to Darren Sheppard , Senior Partner for Contract Management. Go to our Contract Management Service Page
Sun through the trees
by Scott Armstrong 26 November 2025
Nature means something different to everyone. For some, it is a dog-walk through the park; for others, it is hiking misty mountains in Scotland, swimming in turquoise waters, or exploring tropical forests in Costa Rica.
Aerial view of Westminster, London.
by Craig Cheney 25 November 2025
With the UK Budget being published tomorrow, councils are facing intense financial pressure. Rising demand for adult and children’s social care, homelessness services, and temporary accommodation has left little room for manoeuvre.
by Cambridge Management Consulting 20 November 2025
Press Release
Lightning strike in dark sky
by Scott Armstrong 17 November 2025
Non-commodity charges are driving UK energy costs higher. Discover what’s changing, why it matters, and the steps businesses should take to protect budgets | READ NOW
Futuristic building with greenery growing out of it.
by Cambridge Management Consulting 10 November 2025
Over the last few decades, carbon offsetting has become a go-to strategy for businesses looking to demonstrate sustainability commitments and enhance their external credibility. Offsetting takes many forms, from tree planting and forest conservation to providing communities with clean cookstoves and renewable energy.
Aerial view of solar panels in a green field.
by Drew Davy 7 November 2025
In today's rapidly evolving business landscape, Environmental, Social, and Governance (ESG) factors have moved from niche considerations to critical drivers of long-term value, investor confidence, and societal impact.
Two blocks of data with bottleneck inbetween
by Paul Brooker 29 October 2025
Read our article on hidden complexity and find out how shadow IT, duplicate tools and siloed buying bloat costs. See how CIOs gain a single view of IT spend to cut waste, boost compliance and unlock 5–7% annual savings | READ FULL ARTICLE
More posts