Press Release: Driving better customer engagement with Symend partnership

Authors

Cambridge Management Consulting & Symend partner to drive customer retention

PRESS RELEASE - JANUARY 11th 2023

Cambridge Management Consulting (Cambridge MC), one of Europe’s most dynamic and innovative consulting organisations, today announced its partnership with Symend, the leader in behavioural science-based customer engagement to expand its global footprint and bring added value to clients across EMEA and future markets.

Together, Cambridge MC and Symend will partner with enterprise companies to tailor customer engagement strategies with empathetic messaging designed to address shifting behaviours and drive positive outcomes for businesses and the customers they serve. Symend recently raised USD $42m in growth capital to fuel its expansion and bring this powerful partnership aimed at increasing customer satisfaction, loyalty, and customer retention to the world’s leading enterprises.

Hanif Joshaghani, co-founder and CEO of Symend, said

“ Symend is transforming clients’ digital customer engagement for the some of the world’s largest enterprises, and our partnership with Cambridge Management Consulting will help us expand this success to EMEA and beyond. We’re looking forward to working with Cambridge MC to optimise our clients’ efficiency while improving the experience for consumers all over the world. ”

Tim Passingham, founder and chairman of Cambridge Management Consulting commented:

“ Cambridge MC exists to help our clients have a better impact on the world. Improved customer experience through the application of behavioural science-based customer engagement is unique. What we offer with Symend enables enterprises to more effectively engage customers, reduce operational costs and increase their revenues through improved customer loyalty. ”



Dave Ambrose, Managing Partner for the Cambridge MC behavioural science practice said:

“ Symend is unique in using behavioural science tactics, hyper-personalisation and mass scale, real-time experimentation to solve business problems. Their easy to consume playbooks have been developed from tens of millions of customer treatments and 3 billion behavioural science data points, ideally placing Symend to accelerate any customer engagement strategy. ”

According to recent research from Symend, 78% of consumers say that the growing financial uncertainty is impacting their ability to make effective decisions. This partnership empowers businesses to deliver personalised, flexible offerings and help alleviate consumer stress at a time when every customer and drop in revenue matters more than ever. With behavioural science at the core, there’s no trade-off—businesses and governments alike don’t have to choose between empowered, happy customers and their bottom line.

About Cambridge Management Consulting

Cambridge Management Consulting is a global management consultancy with an emphasis on digital transformation and business impact. We focus on overcoming barriers in complex business transformations using an agile service approach and our global talent pool.

We firmly believe in the value of real-world experience. That is why we do not hire consultants. Instead, we hire leading experts with a track record of driving growth and innovation.

Cambridge MC has offices in London, Paris and Tel Aviv, and over 120 consultants in 18 countries.

Our services fall under four integrated consultancy practices: Technology, Process, Strategy and People; and we operate across all major vertical markets.

For more information visit: www.cambridgemc.com

For more information about Symend and how the Symend Platform can help your digital customer engagement contact Dave Ambrose or complete the form below.