Deep Green Engages Cambridge Management Consulting to Expand their Data Centre Solutions

Stuart Curzon


Subscribe Contact us

Press Release: 19/06/2024, London – Deep Green, an innovative and sustainability-forward data centre operator, is delighted to announce that it has engaged Cambridge Management Consulting (Cambridge MC), a leader in management consulting, in order to expand its market presence and widen Cambridge MC’s portfolio of digital infrastructure solutions.


Deep Green is a first-in-industry decarbonised data centre operator who has developed an innovative system for recapturing the heat produced by data centres in order to channel it into positive, environmental, and community-focused purposes. Examples of such initiatives include swimming pools, district heating systems, pharmaceuticals, and agricultural entities, for which Deep Green will provide heat for free in exchange for the opportunity to host their technology.


Through this engagement, Deep Green will work with Cambridge MC on its go-to-market strategy, and have access to Cambridge MC’s network of clients and customers, for whom Cambridge MC can also expand their digital infrastructure and sustainability support through the use of Deep Green’s unique service.


Mark Bjornsgaard, Founder and CEO of Deep Green, said: “As we continue to drive demand for our unique data centre solution, it is critical to forge the right partnerships, and in this case initiated by an organisation that people trust. Cambridge MC understands what we are doing as a business, and why it is critically important; they share our passion and motivation for sustainable change in infrastructure. I look forward to a fruitful partnership, and one that drives our growth.”


Stuart Curzon, Chief Commercial Officer of Cambridge MC, said: “Deep Green are an incredibly innovative organisation whose principles of sustainability and community-focus speak directly to Cambridge MC’s own values. We are very excited to be able to bring their brilliant solution to more customers and clients.”


Tim Passingham, Founder and Chairman of Cambridge MC, added: “Our purpose is to help our clients have a better impact on the world, and Cambridge Management Consulting is continually looking for new ways to make digital infrastructure more sustainable. Deep Green’s approach to digital infrastructure is truly innovative, and I am delighted that they chose Cambridge MC, and for our teams to be working together.”

About Cambridge Management Consulting

Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 200 consultants working on projects in 25 countries. Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.


What makes Cambridge Management Consulting unique is that it doesn’t employ consultants – only senior executives with real industry or government experience and the skills to advise their clients from a place of true credibility. Our team strives to have a highly positive impact on all the organisations they serve. We are confident there is no business or enterprise that we cannot help transform for the better.


Cambridge Management Consulting has offices or legal entities in Cambridge, London, New York, Paris, Dubai, Singapore and Helsinki, with further expansion planned in future. 

About Deep Green


Deep Green was founded in 2016 by Mark Bjornsgaard, an entrepreneur with an interest in technology and energy. Deep Green’s pioneering ‘immersion cooling’ technology efficiently re-uses heat from its on-site 'edge' data centres to provide free heat for a range of organisations, including public swimming pools and district heat networks. Decarbonising commercial and domestic heating is one of the most urgent climate imperatives and Deep Green is excited to be at the heart of this important transition. 


For more information visit: www.deepgreen.energy


Further Information


If you would like to find out more about this partnership or need a press contact, please use the contact form below to get in touch.



Contact - Deep Green Press Release

Subscribe to our Newsletter

Blog Subscribe

SHARE CONTENT

A representation of agent boxes (prompts) linked into a workflow on a computer screen.
by Charlotte Patrick • 9 November 2026
RESEARCH & ANALYSIS | Cambridge AIQ assesses 13 vendors delivering agentic AI for service assurance, comparing four distinct strategies and the key factors operators must weigh | READ PREVIEW & PURCHASE REPORT
Audience at the recent launch event for the #21toWatch 2027 awards at the Glasshouse, Cambridge.
9 November 2026
A new monthly event series for scaleup founders, investors, and advisers at The Glasshouse, Cambridge. Starts 26 November with CMR Surgical’s Martin Frost CBE | READ FULL PRESS RELEASE
Visualisation of Earth with lines of data wrapped around it
by Eric Green • 4 November 2026
PROCUREMENT & AI | Neoscalers often buy the network last, under pressure. Eric Green explains the contract-term and cost risks, and how procurement discipline closes the gap | READ FULL ARTICLE NOW
30 October 2026
23 October 2026, Cambridge – Cambridge Management Consulting (Cambridge MC) has celebrated its annual corporate Green Day, bringing colleagues together for a day of environmental volunteering instead of a day in the office. On Friday 23 October, the international management consultancy, headquartered in Cambridge, teamed up with Cambridge City Council to improve wildlife habitat at Cherry Hinton Hall, a 12-hectare public park in south-east Cambridge. Working alongside the City Council’s Community Engagement team, the Cambridge MC team focused on the glade in the nature area at the rear of the park, cutting back grass, clearing away the cuttings, and sowing wildflower seeds. The work was designed to support the management of the green space and create better conditions for wildlife, while giving Cambridge MC colleagues a direct role in caring for their local environment. Tim Passingham, founder and executive chairman of Cambridge MC, explained: “Making a positive impact means being prepared to roll up our sleeves and contribute to the communities in which we work. Rather than treating environmental responsibility as an abstract corporate ambition, Green Day gives our colleagues the opportunity to contribute their time and effort to community green spaces – turning our commitment into something tangible by working alongside our local community, supporting the places we share and recognising that small, practical actions can make a difference when we take them together. “The initiative also reflects the importance of collaboration in environmental action. Individual volunteers, community groups, businesses, and local authorities all have an important role to play in maintaining accessible green spaces and supporting urban biodiversity.” While Cambridge was the focus of the company-wide initiative, Green Day extended beyond the city, with events taking place in the New Forest, and planned initiatives in London which were unfortunately cancelled due to adverse weather. In the New Forest, Cambridge MC colleagues worked with local environmental group ECO SWAY on preparing shared green spaces and planting pollinator-friendly bulbs to support bees and butterflies in the spring. Unfortunately, the London team’s efforts were cancelled due to Storm Austen, however they were excited to be joining local volunteers from Stoke Newington Urban Green (SNUG) to water and mulch young trees ahead of winter, helping them to establish and reach maturity. As an international consultancy, the team’s environmental efforts did not stop there. In France, one Managing Partner contributed to his local ecosystem by planting an oak tree, and in Portugal another Partner showed her support by planting several fruit trees. Elsewhere, consultants based outside of the UK or simply unable to travel to the three primary locations sowed tree bombs as a remote way of amplifying the day’s overall mission. Green Day forms part of Cambridge MC’s wider commitment to using its expertise, time, and resources to create positive impact. The purpose-beyond-profit company commits at least 10% of its profits to charitable causes that tally with its ‘Five Cs’: Children (and young people), Conservation (and sustainability), Cancer, Communications, and Cambridge (the Cambridge ecosystem). Alongside financial support, Cambridge MC also engages in purposeful pro bono work, gifting at least 1% of its time and expertise to help charities mature, digitalise, and reduce costs. And, uniquely, the company holds 1% of its equity in reserve for charitable use should an equity event occur. In September, Cambridge MC achieved Certified B Corporation status, marking a significant milestone in the company’s commitment to responsible business and recognising its approach to creating value for its team, clients, community, and the environment alongside commercial success. Tim said: “Our approach recognises that a responsible business is not defined solely by the advice it gives clients, but also by the contribution it makes to the communities and environments in which it operates. “By combining hands-on work with local partners across Cambridge and the New Forest, the Green Day initiative is bringing this principle to life – one green space at a time.”
A neon wireframe view of a city with roads and bridges.
by Paul Brooker • 15 October 2026
Sales Transformation | Manual workarounds and fragmented systems are costing telecom operators revenue and margin. Discover how to remove the Complexity Tax and unlock value | READ FULL ARTICLE NOW
Statue of justice with neon overlay.
by Greg Mook • 7 October 2026
Greg Mook sets out the ten capabilities communications providers need for effective compliance, from business accountability to delivery-chain assurance | READ FULL ARTICLE
Sunrise over the ocean.
24 September 2026
Cambridge Management Consulting has achieved Certified B Corporation status, validating its commitment to responsible business and long-term stakeholder value | READ THE FULL PRESS RELEASE
A long  bank of solar panels in a field at dusk
by Scott Armstrong • 4 August 2026
ESOS Phase 4 isn't just compliance. Scott Armstrong explains why cheap audits cost more long-term, and how to treat Phase 4 as a strategic energy opportunity | READ FULL ARTICLE
Neon waves and lines with overlay of white plus signs, some dissolving away
by Jason Jennings • 14 July 2026
Procurement | Most organisations are sitting on 3–8 per cent of recoverable third-party spend. Here's where AI-powered spend analysis finds it — and how CFOs can act without cutting into operations | READ FULL ARTICLE
More posts