Deep Green Engages Cambridge Management Consulting to Expand their Data Centre Solutions

Stuart Curzon

Press Release: 19/06/2024, London – Deep Green, an innovative and sustainability-forward data centre operator, is delighted to announce that it has engaged Cambridge Management Consulting (Cambridge MC), a leader in management consulting, in order to expand its market presence and widen Cambridge MC’s portfolio of digital infrastructure solutions.

Deep Green is a first-in-industry decarbonised data centre operator who has developed an innovative system for recapturing the heat produced by data centres in order to channel it into positive, environmental, and community-focused purposes. Examples of such initiatives include swimming pools, district heating systems, pharmaceuticals, and agricultural entities, for which Deep Green will provide heat for free in exchange for the opportunity to host their technology.

Through this engagement, Deep Green will work with Cambridge MC on its go-to-market strategy, and have access to Cambridge MC’s network of clients and customers, for whom Cambridge MC can also expand their digital infrastructure and sustainability support through the use of Deep Green’s unique service.

Mark Bjornsgaard, Founder and CEO of Deep Green, said: “As we continue to drive demand for our unique data centre solution, it is critical to forge the right partnerships, and in this case initiated by an organisation that people trust. Cambridge MC understands what we are doing as a business, and why it is critically important; they share our passion and motivation for sustainable change in infrastructure. I look forward to a fruitful partnership, and one that drives our growth.”

Stuart Curzon, Chief Commercial Officer of Cambridge MC, said: “Deep Green are an incredibly innovative organisation whose principles of sustainability and community-focus speak directly to Cambridge MC’s own values. We are very excited to be able to bring their brilliant solution to more customers and clients.”

Tim Passingham, Founder and Chairman of Cambridge MC, added: “Our purpose is to help our clients have a better impact on the world, and Cambridge Management Consulting is continually looking for new ways to make digital infrastructure more sustainable. Deep Green’s approach to digital infrastructure is truly innovative, and I am delighted that they chose Cambridge MC, and for our teams to be working together.”

About Cambridge Management Consulting

Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 200 consultants working on projects in 25 countries. Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.

What makes Cambridge Management Consulting unique is that it doesn’t employ consultants – only senior executives with real industry or government experience and the skills to advise their clients from a place of true credibility. Our team strives to have a highly positive impact on all the organisations they serve. We are confident there is no business or enterprise that we cannot help transform for the better.

Cambridge Management Consulting has offices or legal entities in Cambridge, London, New York, Paris, Dubai, Singapore and Helsinki, with further expansion planned in future.

About Deep Green

Deep Green was founded in 2016 by Mark Bjornsgaard, an entrepreneur with an interest in technology and energy. Deep Green’s pioneering ‘immersion cooling’ technology efficiently re-uses heat from its on-site 'edge' data centres to provide free heat for a range of organisations, including public swimming pools and district heat networks. Decarbonising commercial and domestic heating is one of the most urgent climate imperatives and Deep Green is excited to be at the heart of this important transition.

For more information visit: www.deepgreen.energy

Further Information

If you would like to find out more about this partnership or need a press contact, please use the contact form below to get in touch.

Contact - Deep Green Press Release

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Case Study: A Rapid Strategy Stress Test to Accelerate a Go-to-Market Strategy

by Mauro Mortali • 9 May 2026

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