edenseven Designs Energy Supply Strategy for H2 Green
By conducting an energy sourcing review and engaging with suppliers.
H2 Green are a large-scale hydrogen storage business with a focus onsite close to towns and cities across the UK.
H2 Green’s ambition is to build hydrogen hubs that deliver large amounts of hydrogen, providing security of supply for multiple users across whole regions.
H2 Green engaged edenseven, one of the Cambridge Management Consulting group of companies, to build an electricity supply strategy to meet their growth aspirations and environmental requirements.
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Project
Overview
- To provide a clear outline of the contracting structures within the UK electricity market which would support the green credentials of the business. Structures needed to range from REGO back supply contracts to more complex long-term renewables agreements.
- All contracting requirements needed to meet the ‘Renewables Transport Fuel Obligations’ and ‘Low Carbon Hydrogen Standard’.
- Investigate the commercial opportunities short short-term flexibility of assets and liaise with the supply commodity on product development.
- Support in consultations to government departments relating to the proposed price support mechanism.
Skills & Knowledge
- An energy expert with a detailed knowledge of the UK energy market, with a specific understanding of the evolving policy landscape and how green hydrogen fits into the government’s forward plans.
- An insight into global commodity markets and the various contracting structures currently in place across the supply community.
- A clear understanding of how assets can be utilised in the short-term trading markets and the value of ‘optionality’.
- An individual who holds key relationships across the supply community to enable product development and the ability to influence existing standardised offerings.
Outcomes & Results
01
Market Analysis
The delivery of a clear and concise view of all the contracting structures currently being provided with the UK electricity market; this included both physical and financial products.
02
Engagement with Government Bodies
A well-considered submission to the relevant government bodies in response to a published consultation. This outlined the appropriate pricing and support structure needed to accelerate the Green Hydrogen Industry.
03
Supplier and Investor Relationships
The creation of a strong link to key suppliers and investors within the energy market. Promoting the development of Green Hydrogen and the benefits it can bring to global decarbonisation.
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Industry insights
We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts.
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