Case Study: How Cambridge Management Consulting Implemented Effective Leadership Direction for ELIXIR Achieving Mission Clarity

Ben Clarke


Subscribe Contact us

Achieving Mission Clarity


In September 2021, we were contacted by ELIXIR CEO, Dr Niklas Blomberg, who discovered the Mission Clarity product sheet, part of our Leadership Development capability, on the Cambridge Management Consulting website.


ELIXIR was in the middle of an organisational transformation, following a period of intense and rapid growth over the preceding 6-month period.


Dr Blomberg recognised the need for clarity in ELIXIR’s mission and that help was required to define their values. Following initial discovery discussions with members of the Cambridge MC Management team, a bespoke plan was created. In December 2021, we signed the agreement to provide a two-day Mission Clarity workshop in early 2022 for the 8-person Senior Leadership Team, which would be the first in a series of workshops and coaching relationships.


The Strategy


During the design phase, the Cambridge MC team ensured that our approach lined up with ELIXIR’s expectations, and we held much careful discussion to listen and understand their key objectives. 


The preparation phase followed, which involved a series of remote 1:1 coaching sessions and assessments to help us get to know the 8 members of the Senior Leadership Team who would be present for the sessions. 


January 2022


The ELIXIR team gathered for a two-day offsite workshop.


We structure our process around 5 points of evaluation:


  • Mission (why are we here) identity (what are we doing)
  • Values (how do we behave)
  • Strategy (what’s our next step)
  • Responsibilities (who will do what).


The sessions were shaped, led and guided by the Cambridge MC facilitators who allowed the team the time and space to explore and discuss these key issues. The results were a set of properly defined and carefully thought through statements which the ELIXIR team felt truly represented them and could form a foundation for their organisation’s activities going forward.


The team decided they would like Cambridge MC to return to run two further workshops to benefit the rest of the ELIXIR team.


April-May 2022


The ELIXIR Communication team actively rolled out consolidated results to the wider ELIXIR community.

 

Team workshops were designed and delivered to translate the Mission Clarity results via two separate 1-day workshops. The aim was to allow the ELIXIR community to truly define what the values looked like in their own working lives.


This was a chance to explore, question, refine & personalise the new company values and to align them to their everyday work activities – a key point being that these values would be truly lived and understood for all ELIXIR people.


July 2022


We delivered a 2-day workshop with a smaller team.


This successfully aided ELIXIR team members in planning their strategy, building engagement and cooperation between one another with group exercises and assessments, as well as jointly owning and building their deliveries for the next year.

January 2023



This workshop was focused on deepening the application of the previously defined values in the leadership team and the broader organisation, in a 2-day offsite session with the 8-strong management team. 


2022 saw a period of intense growth and success for ELIXIR. Throughout the year, the defined values were expertly communicated throughout whole organisation and became truly embedded within the leadership team.


This session refined commitment to build awareness and strengthen the centrality of them to whole team. We facilitated a structured group discussion of high impact initiatives for 2023 and in-team innovation exercises which enabled an even greater depth of clarity around ELIXIR’s goals for the coming year. Knowledge & Skills


The Team


The Cambridge MC team was made up of Mirren Mace (former Chief of Staff) and Ben Clarke. 


Mirren oversaw relationship management and project coordination for the duration of the 12-month programme. She also supported Ben and led sections of the workshops. Her background in the pharmaceutical industry provided an extra layer of insight and understanding to the project.


Ben used his expertise in Leadership Development and Organisational Design, to create the content and lead the delivery of the workshops. His extensive experience coaching business leaders across a wide variety of industries and his own science background proved invaluable to this engagement. 


Results


The workshops delivered genuine clarity of mission & purpose and the defined values have helped the ELIXIR team to confirm their identity and form a framework to live and work by. The dedicated sessions allowed the teams the time and space to reflect and develop ideas through facilitated conversations. 


In the initial sessions, consensus was reached regarding the key directions for the organisation which helped lay the foundation for significant grant success. 


There was time to reflect on the current position of the organisation and identify risks to growth, future requirements and both tactical and strategic approaches and the direction to take. 


These key issues were steadily communicated by the exceptional internal comms team at ELIXIR, to ensure the engagement of the wider organisation, further enabling the organisation to have their desired impact on the world.

Case Study

Get in touch with Our Consultants today


Contact - AI at the Edge article

Subscribe to our Newsletter

Blog Subscribe

SHARE CONTENT

Two blocks of data with bottleneck inbetween
by Paul Brooker 29 October 2025
Read our article on hidden complexity and find out how shadow IT, duplicate tools and siloed buying bloat costs. See how CIOs gain a single view of IT spend to cut waste, boost compliance and unlock 5–7% annual savings | READ FULL ARTICLE
Neon 'Open' sign in business window
by Tom Burton 9 October 2025
SMEs make up 99% of UK businesses, three fifths of employment, over 50% of all business revenue, are in everyone's supply chain, and are exposed to largely the same threats as large enterprises. How should they get started with cyber security? Small and Medium sized Enterprises (SME) are not immune to the threat of cyber attacks. At the very least, if your business has money then it will be attractive to criminals. And even if you don’t have anything of value, you may still get caught up in a ransomware campaign with all of your data and systems made inaccessible. Unfortunately many SMEs do not have an IT team let alone a cyber security team. It may not be obvious where to start, but inaction can have significant impact on your business by both increasing risk and reducing the confidence to address new opportunities. In this article we outline 5 key questions that can help SMEs to understand what they need to do. Even if you outsource your IT to a supplier these questions are still relevant. Some can’t be delegated, and others are topics for discussion so that you can ensure your service provider is doing the right things, as well as understanding where their responsibilities stop and yours start. Q1: What's Important & Worth Defending Not everything needs protecting equally. In your personal life you will have some possessions that are dear to you and others that you are more laissez-faire about. The same applies to your digital assets, and the start point for any security plan needs to be an audit of the things you own and their importance to your business. Those ‘things’, or assets, may be particular types of data or information. For instance, you may have sensitive intellectual property or trade secrets; you may hold information about your customers that is governed by privacy regulations; or your financial data may be of particular concern. Some of this information needs to be protected from theft, while it may be more important to prevent other types of data from being modified or deleted. It is helpful to build a list of these assets, and their characteristics like the table below:
Illustration of EV sensor fields
by Duncan Clubb 25 September 2025
Explore the rise of edge AI: smaller data centres, faster networks, and sustainable power solutions. See why the future of digital infrastructure is distributed and intelligent | READ FULL ARTICLE
A close-up of the Downing St sign
by Craig Cheney 19 September 2025
Craig Cheney | The conversation around artificial intelligence (AI) in Government has shifted in recent years. The publication of the UK Government’s AI Playbook represents more than just updated guidance — it signals a huge shift in the government's approach to AI.
Volcano lava lake
by Scott Armstrong 18 September 2025
Discover why short-term thinking on sustainability risks business growth. Explore how long-term climate strategy drives resilience, valuation, and trust | READ FULL ARTICLE
Close up of electricity pylon
by Duncan Clubb 17 September 2025
The UK’s AI ambitions face gridlock. Discover how power shortages, costly electricity, and rack density challenges threaten data centre growth – and what’s being done | READ FULL ARTICLE
Abstract neon hexagons
by Tom Burton 17 September 2025
Delaying cybersecurity puts startups at risk. Discover how early safeguards boost investor confidence, customer trust, and long-term business resilience | READ FULL ARTICLE
More posts