LB Networks engaged Cambridge Management Consulting to Support their Go-to-Market Strategy

Stuart Curzon

Press Release: 24/04/2024 - LB Networks, an industry leader in service-based business intelligence and customer-facing portal solutions to carriers, is excited to announce a partnership with Cambridge Management Consulting (Cambridge MC), a globally renowned international management consultancy. This partnership is to expand LB Networks’ reach as well as Cambridge MC’s portfolio of tech-based solutions, by allowing Cambridge MC to represent LB Networks and co-develop a market strategy to penetrate the EMEA markets.

Service providers use LB Networks’ solutions to solve their digital transformation challenges while providing immediate contribution to margins. LB Networks’ OcularIP and Business Service Portal differentiate carriers’ service and provide brand relieving price pressure while increasing ARPU and accelerating client acquisitions.

Robert Kittner, Chief Revenue Officer at LB Networks, said, "We are excited to partner with Cambridge MC. Their experience and expertise in delivering innovative solutions to telecoms is well recognised and we are appreciative that they committed to representing our solution throughout EMEA."

Stuart Curzon, Chief Commercial Officer at Cambridge MC, said, "Our global team of consultants are experts at helping telecoms scale through effective solutions. LB Networks’ applications are proven to provide unique value for telecoms. From concept through to execution, we will use our broad communications industry experience to support LB Networks as they expand the reach of their impressive portfolio application."

About LB Networks

LB Networks is a SaaS solution provider focused on digital transformation for telecoms by providing unique solutions that leverage carriers’ current infrastructure and optimise availability reporting. LB Networks is empowering hundreds of carriers worldwide to optimise their service delivery reporting and visualisation. These carriers have saved millions in costs while growing revenues with an award-winning Business Service Portal. Their success-based model can be implemented in days.

For further details, visit www.lbnetworks.co.

About Cambridge Management Consulting

Cambridge Management Consulting (Cambridge MC) is an international consulting firm that helps companies of all sizes have a better impact on the world. Founded in Cambridge, UK, initially to help the start-up community, Cambridge MC has grown to over 200 consultants working on projects in 25 countries. Our capabilities focus on supporting the private and public sector with their people, process and digital technology challenges.

What makes Cambridge Management Consulting unique is that it doesn’t employ consultants – only senior executives with real industry or government experience and the skills to advise their clients from a place of true credibility. Our team strives to have a highly positive impact on all the organisations they serve. We are confident there is no business or enterprise that we cannot help transform for the better.

Cambridge Management Consulting has offices or legal entities in Cambridge, London, New York, Paris, Dubai, Singapore and Helsinki, with further expansion planned in future.

For further details, visit: www.cambridgemc.com.

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Case Study: A Rapid Strategy Stress Test to Accelerate a Go-to-Market Strategy

by Mauro Mortali • 9 May 2026

We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts.