Strategy

Startup Marketing & PR


Tell your story to the audience that matters

If you are blazing a trail, so should your marketing

A results-driven partnership to turn innovation into impact


Our vision has always been to deliver inspiring communications for companies poised to make an impact on the world: the startups, innovators,

and game-changers. We love your energy, and it's reflected in our work.


We work with innovative businesses with a particular focus on technology: including AI, IT, quantum computing, agritech, biotech, cleantech, deeptech, femtech, healthtech, medtech, semiconductor and more.


We do this locally, nationally, globally – wherever you go, we broadcast it to the right audience.

Why startups love working with us

We've got the coverage and contacts to make your brand stand out above the competition


Our expertise lies in strategy, marketing and media. We ensure the right exposure, at the right time, in the right place – print or broadcast media – and with the right assets in place to maximise your impact.


As a result, our clients benefit from significant coverage in broadcast and print media, including BBC Breakfast, BBC Click, BBC World, Channel 4 News, Bloomberg, The Times, The Independent, The Express, Forbes, Cambridge Independent and Business Weekly, as well as industry–specific media such as The Engineer, Maddyness, Sifted, Electronics Weekly, BusinessCloud and PharmaTimes.


How we help our clients

We are extremely collaborative – either supplementing your existing PR and communications team to plug a skills gap, as an outsourced communications team, or as a fractional CMO.

Marketing Strategy

Turn your innovation into a clear, one-voice plan. We analyse your market, audiences and competitors, define positioning and messages, and prioritise the channels that will have the most impact.

PR Media Relations

Be seen where it counts. We shape your story, secure coverage and build credibility with the journalists and outlets your buyers trust. From launches to thought leadership, awards, we run PR that drives awareness, inbound interest and investor confidence.

Engagement & Employee Engagement

Turn employees and stakeholders into ambassadors. We align values, voice and internal communications, strengthen recruitment and retention, and activate advocacy across teams and communities. This way, your brand is carried by the people who live it.

Crisis Communications

When things go wrong, we move fast. We assess, align leadership, then craft clear messages and run the press office. We brief stakeholders, monitor coverage and correct the record. We ensure you control the narrative and resolve consumer trust and confidence.

Marketing / Integrated Marketing Communications

We plan and deliver campaigns across web, social, media, events and ads, with consistent messaging and measurable outcomes. Get dependable execution, sharper visibility and a steady pipeline.

Brand Development & Positioning

Make your brand unmistakable. We define purpose, proposition, tone and visual identity so your story lands the same everywhere. Clear positioning, memorable headlines and practical guidelines help teams sell faster and market consistently.

Website / Pitch Decks

Make sure you are telling a consistent story. We design investor decks and websites that drive conversion, using a clear brand voice, structure and strong visuals. Distill your message for investors, customers and stakeholders.

We are agile in how we operate and can also work on a project basis depending on your needs. Once we understand your goals, we’ll recommend the best approach for you.

Speak to one of our experts

Jeremy Griggs

Our Marketing & PR is led by Jeremy Griggs

Senior Partner - Sales & Marketing Transformation

Jeremy Griggs brings 35 years' experience at the intersection of market strategy, technology and go-to-market in telecoms and tech, across start-ups, scale-ups and global corporations. He began his career with BT as a System Sales Engineer, before moving into project management on the creation of BT Italia, which grew to over £1bn in annual revenues. He then led marketing and proposition development at BT's ISP Channel, launching ADSL broadband to UK Internet Service Providers, and joined start-up Affinity Internet as Product Director, turning a £1m monthly loss into profit. Back at BT Global from 2003, Jeremy held senior marketing roles, then led a major transformation programme before setting up an incubator that launched products such as BT Trace and Intelligent Retail. In 2018, he co-founded SaaS and AI start-up now.ai, and has since advised independently on sales, marketing and M&A. Jeremy now leads Sales & Marketing Transformation at Cambridge Management Consulting.

Our team can be your team


Our experienced team includes planners, creators, and promoters who understand

traditional marketing, blending it with the latest marketing approaches.



We execute communications on time and to budget, which helps clients achieve

resilient and consistent marketing communications.

SPEAK TO THE TEAM

Some of our Marketing Experts

Accelerating Ambition & Rewarding Innovation

#21toWatch


Since 2018, #21toWatch has been one of the most recognised entrepreneurship awards in Cambridge and the East of England. Each year, a judging panel assesses entrants against five criteria — innovation, challenge, influence, viability and memorability — before selecting 21 winners across people, companies and 'things' shaping AI, deep tech, life sciences, biotech and climate tech in the region.


The list is a trusted signal for investors and media. #21toWatch alumni have collectively raised over £710 million, with last year's cohort alone attracting £183 million in funding (21toWatch, 2026).


For Cambridge MC, #21toWatch is part of how we support and give back to the ecosystem we work in — connecting founders with the sponsors, judges and networks that help good ideas scale. Visit the #21toWatch website to find out more.

GO TO WEBSITE

Insights


by Darren Sheppard 18 June 2026
Procurement teams that invite structured external challenge — not resist it — build stronger, more defensible decisions. Learn how to use market testing and early supplier engagement to strengthen procurement authority, not undermine it | READ NOW
by Mauro Mortali 9 May 2026
We were approached by a global networking systems, services, and software company that specialises in optical and routing solutions. Their technology helps carriers, enterprises, and governments build more efficient and scalable networks, particularly for high-bandwidth applications like 5G, cloud computing, and AI-driven networking. Africa is a key strategic market for this client. They are also playing an active role in advancing outlined 5G technology on the continent, emphasising a focus on routing and switching aggregation components, network slicing, and monetisation. The Opportunity The client engaged Cambridge MC to provide external insight and support to augment and accelerate the progress of their Go-to-Market plans for Africa. We proposed our in-house rapid Strategy Stress Test that delivers key insights across areas of your strategy using a 1–5 health-scoring matrix. The client's aim is to grow market share in the region with a precisely focussed strategy that targets their market with key propositions and solutions. We were engaged to review this strategy and their plans for the region, identifying critical opportunities and gaps with a quick turnaround. Approach We used our Rapid Strategy Stress Test methodology which provides: Target geographies, opportunities, and partners for resource effectiveness and success maximisation Assessment of client's Go-to-Market Strategy including identification and testing of key assumptions Identification of new opportunities and any gaps in the strategy Recommendations on how best to capitalise on the market and accelerate their route to success This included carrying out target addressable and client-addressable market sizing by country for the Optical, Data Centre Interconnect, Routing and Switching portfolios; competitor market share analysis; analysis of current and planned data centre build in the target countries; future trend analysis, including Political, Economic, Social, Technological, Legal and Environmental trends by country. We put their GtM strategy and plans through our Stress Test framework, scoring capabilities against best-in-class – across 11 parameters such as Market Potential, Adaptability to Local Needs, Pricing and Marketing & Demand Generation. Recommendations were made against each of the 11 areas relating to opportunities to accelerate their GtM strategy. In order to support effective targeting of resources into key countries, we developed a country prioritisation framework across 15 parameters, such as GDP growth, energy supply, stability of regulatory environment, and ease of doing business. This quantitative assessment was supplemented with the real world experience of our Africa experts. 
A digital human made of blocks and wires jumping into the air
by Ruth Redding 23 April 2026
Why digital transformation fails: human adoption. Learn how leaders can reduce change resistance, protect ROI and improve programme success with structured change management | READ FULL ARTICLE
Businessman walks across desert into AI portal
9 April 2026
This article suggests how to pilot AI in 90 days with five practical use cases for operations leaders – from triage and forecasting to summarisation – with clear governance and measurable value | READ FULL ARTICLE
SEE MORE INSIGHTS

Get in touch with our Team today


We are a highly collaborative team of senior-level executive professionals able to adapt to any challenge, however niche & challenging.

+44 (0)1223 750335

info@cambridgemc.com

Contact Form - PR & Marketing for Startups

Case Studies


Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100 companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.

CASE STUDIES

A little bit about Cambridge MC


Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.


Our purpose is to help our clients have a better impact on the world.

ABOUT CAMBRIDGE MC