Navigating Cloud, Content & Telecoms Markets in the UK
How Cambridge MC helped Virgin Media Business Wholesale Fibre develop a deeper understanding of the UK CCT market
Virgin Media Business (VMB) engaged Cambridge MC to help build an overview of the Cloud, Content and Telecoms market and ecosystem in the UK. Hundreds of companies comprise the CCT market, including many international players.
The links between companies like VMB, who provide the fundamental infrastructure that the CCT market sits on, and the end-users of their services create a complex ecosystem. The space is constantly evolving and new technologies such as Artificial Intelligence (AI) and Edge applications are introducing new requirements that the various operators and service providers must cater for in the future.
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The
Ask
The CCT ecosystem is complex and is constantly growing. New entrants are emerging all the time and new applications and services are being driven by new technologies and services, all of which are driven by new demands from a very diverse user base—commercial, industrial and consumer markets are all evolving extremely rapidly.
Understanding how it all fits together provides new insights for sales and marketing teams to use in positioning their products. VMB challenged Cambridge MC to produce a single infographic that encapsulated the ecosystem and its most important elements.
To accompany the ecosytem map, VMB commissioned a report on the UK market and the key drivers influencing change and evolution in the ecosystem.
Our Solution
Cambridge MC produced a single infographic (a much simplified version of it is shown below) that showed the UK market divided into 4 layers, each of which serves the layers above and/or below. The end-users at the Application Layer drive all the demand — this is where data is generated and consumed. The Service Level provides end-users with sophisticated and aggregated services, such as streaming or cloud access services. In turn, this layer relies on a Technology Layer of cloud compute/storage systems and network services. Underpinning all of this is the Infrastructure Layer which includes fibre networks and data centres.
Within the lower three layers, Cambridge MC identified 24 groups of participants with over 45 different company profiles, all of whom are participants in the ecosystem. The infographic also showed how revenue tends to flow at a macro level between the players in the market.
The study also included a written report on aspects of the UK fibre and data centre markets from both the perspective of the data centre operators and providers of network services. The purpose was to give VMB guidance on strategic developments in the UK markets, based on short- and long-term trends.
The study looked at the potential impact of emerging technology trends, including adoption of large-scale AI systems and deployment of distributed Edge platforms in markets outside of the usual hubs in the UK.
The CCT Map
Team
The Cambridge team was led by Duncan Clubb, Senior Partner and head of the Data Centre, Edge and Cloud practice.
Outcomes & Results
01
CCT Ecosystem Infographic
We completed the challenge set by Virgin Business Media to represent the entire CCT ecosystem in a single infographic, showing the data flows across 4 layers, from source to end-users, via a multitude of intermediaries.
02
Report on the UK CCT Market
A comprehensive report on the UK fibre and data centre markets from both the perspective of the data centre operators and providers of network services. It showed VMB the major players and emerging technology trends in the CCT ecosystem.
03
Insights
Both the infographic and written report gave VMB strategic insights into the CCT market in the UK, allowing them to tailor their product design and marketing to match the needs and future expectations of end-users in commercial, industrial and consumer markets.
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