Strategy

Go-to-Market Strategy


Unlock your growth and outsmart risk

Taking bold steps forward

Scale up using market intelligence from advisors who know the risks


Successfully entering new markets or developing new products isn’t about having a plan; it's about having the right plan for your environment. Your strategy must efficiently channel your resources, target the perfect audience, and position your new product to address the market and customer expectations.


At Cambridge Management Consulting, we are passionate about driving your business to unparalleled heights. Our key strength is the ability to combine a range of services to fit your needs, including strategy, product design, innovation, sales and marketing, channel distribution, procurement, investment services and many more.

We are experts at taking new ideas to MVP and beyond


Our approach isn't generic; it is finely tailored to connect with your customers and overcome barriers in your market landscape.


Our dynamic team fuses creativity with data, and gives you access to a global network of partners who can give you the competitive edge required to successfully break down the door to new markets.

Services


New Market Entry

We focus on risk assessment, competitive landscape analysis, and customer targeting. Ensure your venture into new markets is based on the latest market intelligence, and your strategy is optimised for success.

Customer Targeting

We uncover your brand's unique value proposition and position this offer by researching your target audience using advanced analytics, market segmentation, and consumer behaviour insights.

Market Sizing & Segmentation

Using a comprehensive analysis of market dynamics, consumer trends, and competitive landscapes, we equip you with vital insights to define the size and scope of your target markets while identifying distinct customer segments for tailored marketing.

Route to Market - Design & Optimisation

We tailor a route-to-market strategy that streamlines your Go-to-Market approach, reducing costs and maximising reach, thereby securing a competitive edge in your market.

Sales Acceleration

By diagnosing barriers to sales effectiveness and aligning sales processes with buyer behaviours, we ensure that your sales strategy is not just efficient but also highly responsive to market dynamics and customer needs.

Sales & Marketing Transformation

This service not only enhances the efficiency and effectiveness of your sales and marketing teams, but also fosters a culture of collaboration, ensuring that every campaign and interaction is precisely targeted for impact.

Want to know more?

Our outcome-driven, pragmatic approach will provide direct feedback and practical strategies to help leaders and teams better understand their role and purpose. 


We give actionable advice on the best way to communicate your strategy, gaining buy-in across all levels of your organisation and building the momentum for success.

GET IN TOUCH

Strategy in Numbers

95%


Number of employees who say they don't understand their company's strategy

48%


Of organisations fail to meet half of their strategic actions

60%


Of organisations do not tie financial budgets to strategic priorities

“Cambridge MC understand what we are doing as a business, and why it's critically important; they share our passion and motivation for sustainable change in infrastructure. I look forward to a fruitful partnership.”

Mark Bjornsgaard, Founder and CEO of Deep Green Technologies

Industry insights


Volcano lava lake
by Scott Armstrong 18 September 2025
Discover why short-term thinking on sustainability risks business growth. Explore how long-term climate strategy drives resilience, valuation, and trust | READ FULL ARTICLE
Abstract red and white lines like light writing
by David Lewis 9 September 2024
Learn how to define your UVP, size your addressable market, pick a commercial model, craft a marketing strategy, and build an investor-ready pitch | Cambridge Management Consulting | READ NOW
Neon overlay of aerial shot of Peterborough
by Kat Wilcox 27 August 2024
Cambridge Tech Week As Cambridge Tech Week approaches, there is a spotlight on innovative technological solutions that can accelerate local authorities towards their net zero targets. This year, a standout contribution comes from edenseven, an environmental consultancy with strong ties to the region. In collaboration with Peterborough City Council and a consortium of other organisations, edenseven is developing an innovative digital platform, cero.places, designed to accurately measure emissions, report on interventions, and provide insights for the council's decarbonisation strategy. As we gather at Cambridge Tech Week to celebrate and explore world-class technological advancements, the work of edenseven and Peterborough City Council serves as a compelling example of how tech-driven solutions can level the barriers to a sustainable future. The Opportunity Local Authorities have the capacity to impact roughly one third of UK emissions, according to the Climate Change Committee’s 2020 report, being able to control significant portions of local transport, social housing, and waste, as well as influence the behaviours of local businesses and communities. 327 out of 394 (June 2024) Local Authorities have declared a climate emergency, of which 114 have a net zero target and 280 have a plan (CAPE.mysociety.org). This demonstrates both a belief in the importance of responding to climate change, and a willingness to act . The Challenge While there has been support from central government, including the establishment in 2022 of regional Net Zero Hubs, the assistance website – Net Zero Go - in 2023, and substantial funding, the Climate Change Committee summed up the main challenge: ‘In England and Northern Ireland, there is no overall plan on how local authorities fit into delivering net zero. The onus is on local authorities to work out their own course based on piecemeal policy and communications from Government.’ This ‘working out their own course’ is demonstrated by the 2024 Local Government Association Sustainability Survey , which showed significant variation across authorities: 92% are reporting their authority’s scope 1 and 2 emissions, but only 35% are reporting their scope 3 emissions . 52% report their local area’s scope 1 and 2 emissions, and only 15% report their area’s scope 3 emissions . 37% use their own tools to arrive at their authority’s carbon emissions, 33% use a purpose build tool, and 19% used an external consultancy. To measure area wide emissions, 52% use the BEIS inventory, 16% use an external consultancy, 16% use SCATTER, and 8% have developed their own tools. But there is no single platform which provides both area-wide and authority accounting, and certainly not one which also combines pathway strategies and project tracking for local authorities. The absence of a common framework and approach to report emissions is problematic, as good measurements are key to building effective emissions reduction strategies , setting measurable and ambitious emission goals, and tracking progress accurately. Our Technology Solution The absence of a common framework is clear, but the solution is clearer: good measurements and accurate tracking require robust and dynamic data and management , which can be found in a technological approach. Using Peterborough as an example of a region whose environmental strategy could benefit from further structure, the holistic and objective nature of a technological solution stands to resolve the following boundaries: Understanding of the emission totals across the authority and area. A consistent a simple way to manage emission data across the council. Creating standard reports quickly and easily for different audiences (eg. senior executives to local communities). Consolidating and tracking all intervention projects across the council area. Measuring and illustrating the impact of ongoing projects both individually and collectively. As part of Peterborough Accelerated Net Zero (PANZ), edenseven, a sustainability consultancy based in the UK with strong connections to Cambridge, has been developing a digital platform with which to respond to these very challenges, and more, cero.places . In affiliation with their in-house carbon accounting platform, cero.earth , this system is being designed to specifically help Peterborough City Council and Cambridgeshire County Council to successfully record and report their carbon emissions, climate strategies, and intervention projects aligned to these strategies. With the potential to further benefit other local councils , cero.places also has the built-in capacity to identify potential intervention projects , capture stakeholders , track funding , and communicate updates to the public . As such, leveraging the numerous positives and innovations of technology, cero.places will support councils to easily and accurately record, manage, and report on their emissions, strategies, and projects in a consistent way, providing a standardised approach to the project. Furthermore, partners, and the public, will be able to see the projects they are involved with and the impact that their interventions are having on reducing emissions and achieving targets. What's Next? Although cero.places is being designed using Peterborough and Cambridgeshire councils as test cases, the underlying tech will be flexible enough that it can easily be customised to any local authority , integrating with their tools and systems. The long-term vision is to make a platform that becomes the go-to for local authorities to manage their net zero journey end-to-end . About edenseven edenseven is a sustainability consultancy and technology provider that uses data and market experience to enable the private and public sector, and their supply chains, to play their part in tackling climate change while achieving sustainable growth. For more information, visit their website . About PANZ edenseven is delivering Peterborough Accelerated Net Zero alongside consortium partners: Peterborough City Council, Cambridgeshire County Council, Nordic Energy, Energy Systems Catapult and PECT. Innovate UK are funding £2.75m of this £3.2m project. The work described here is just one of several work packages. For more information, read more here .
A stately council building in England with a neon tint
by Craig Cheney 11 July 2024
It is no secret that Local Authorities throughout the UK have found themselves in a period of economic turmoil; struggling with a lack of funding and how to distribute it - or, often, deciding to withhold it. Since Northamptonshire County Council issued section 114 (the local council equivalent to declaring bankruptcy ) in 2018 – the first to be issued in nearly two decades – an average of two regional authorities have issued their own section 114 notice each year since. Three local authorities issued section 114 notices last year alone, including the largest in Europe, Birmingham City Council . Referring to this escalation, Jonathon Carr-West , Chief Executive of the Local Government Information Unit (LGIU), said: “This year’s State of Local Government Finance report reveals the desperate, ruinous financial situation councils find themselves in. “With over half of councils warning us they are at risk of bankruptcy within the next Parliament, it is no longer possible to blame individual governance issues.” What are the Causes? Funding The key driver is lack of central government funding. Council’s cannot borrow to run services and so rely on income and reserves in order to pay for day-to-day services. Central government funding cuts have seen councils lose nearly 50% of their government funding since 2010. This has been partially offset by council tax rises, but still means local authorities have lost nearly 20% of their funding in real terms since 2010, with those representing the most deprived areas reaching nearly 30% . Adult Social Care During this time spending on Adult Social Care (support provided to adults, including both older people and people of working age, with physical disabilities, learning disabilities, or physical or mental illnesses) has increased dramatically. An ageing population is driving increased demand while the cost of care home placements has increased by 35% . Child Social Care Spending on Children’s Social Care has increased significantly, particularly since COVID-19 with the number of children in secure units and children’s homes and the number with Education, Health and Care plans both increasing by over 30% between early 2020 and early 2023. The cost per placement has increased by almost 20% over that time period. Both Adult and Children Social Care costs have increased far above inflation over this time, coming on the back of a huge reduction in core spending power. Temporary Accommodation Finally, the cost of providing Temporary Accommodation has risen sharply over the past few years. An LGA report revealed that local councils were spending at least £1.74bn to provide temporary accommodation, with a severe shortage in social housing resulting in a portion of this going to private alternatives including hotels and B&Bs. These figures represented the current situation as of March 2023, when 104,000 households were living in temporary accommodation, an 89% increase over the past decade. Only 8 months later at the close of 2023, this had risen to 112,660 households in temporary accommodation—with the funding required to balance this increasing exponentially, pushed higher by a cost of living crisis and inflation. What are the Consequences? The most immediate and simple way look at this is that while bills have increased significantly for the average council tax-payer, services have been significantly scaled back. Cuts to park budgets, economic development, culture services, and the reduction in spending on Public Health, education, housing services, children's centres and everything else that local government is responsible for have left many cities, towns and villages looking neglected and often struggling with anti-social behaviour and boarded-up high streets. Behind the scenes, many of the essential back office functions have been stripped to the bone in order to protect frontline services: call centres are understaffed; planning services unable to cope with demand; not enough project managers, accountants or procurement staff to deliver on council ambitions or the transformation projects to reduce costs on essential services; not enough HR staff to support those on the frontline and not enough administrative staff to support the social workers, education & skills teams, the transport teams and the rest of local government trying to prop up essential local services. Local government is the government that touches all of us every day, even if we don’t always realise this. The new Labour government will need to focus on this issue for the benefit of every individual, community and region. How Cambridge MC can Help Local Councils If you are currently working in local government and are feeling the impacts of the economic crisis as outlined here, the Public Sector and Education team at Cambridge Management Consulting can work with you and your council to alleviate some of this pressure in both the short- and long-term. Our skilled procurement and contract management team can help you reduce costs; our programme and project management function offers fractional or interim leadership and full lifecycle support for challenging transformation projects; and our process and change management teams can help with process re-design and automation. We can also support your organisation with a range of cyber security issues you may be facing; potential or live, and our Digital and Innovation team can help solve your problems in new ways, using the latest technology to improve outcomes for your residents as well as reducing costs. Led by Craig Cheney, previous Deputy Mayor of Bristol City Council, our service combines an in-depth knowledge and awareness of the Public Sector, its operations, and challenges, with a business approach to help you identify and evaluate obstacles and opportunities for movement within your budget. Learn more about Craig and our Public Sector & Education service, and get in touch with our professionals at https://www.cambridgemc.com/public-sector-and-education , or use the form below.
SEE MORE INSIGHTS
Profile image of John Madelin

Stuart Curzon

Managing Partner - Sales Strategy


Stuart is a Managing Partner and the Chief Commercial Officer (CCO). In addition to running the global sales operations for Cambridge MC, Stuart and his team work closely with our clients to scale their go-to-market strategy, increase market penetration, and transform sales and marketing to improve product mix, revenue growth, and profitability.


For the past 20 years Stuart has focused on building effective teams, primarily targeting Global 5000 enterprise clients in ICT and telecommunications. Stuart is an accomplished and versatile leader who excels at restructuring, expanding, and merging cross-regional teams. He is particularly experienced at managing geographically and culturally dispersed teams that deliver sales and marketing functions in different locations and marketplaces. 


Stuart is a renowned and experienced senior executive, having expanded Verizon's services in EMEA and also held senior roles in Reliance (now Global Cloud Exchange (GCX)), NTT, Microsoft and Compaq.

Our team can be your team


Our team of experts have multiple decades  of experience across many different business environments and across various geographies.


We can build you a specialised team with the skillset and expertise required to meet the demands of your industry.


Our combination of expertise and an intelligent methodology is what realises tangible financial benefits for clients.

Our Strategy Experts

Get in touch with our Consultants today


We are a highly collaborative team of senior-level executive professionals able to adapt to any challenge, however niche & challenging.

+44 (0)1223 750335

info@cambridgemc.com

Contact Form - Cyber Security Practice