Marcel Biesmans

Partner - BENELUX & DACH

Marcel has more than 30 years of experience in international business development, sales, and strategic account management. He therefore knows exactly how to bring demand and supply together and to forge mutually beneficial long-term partnerships.


Initially, he was active in the telecoms industry for organisations like Alcatel, Global One, and Sprint. Since 2009, his scope has expanded to Automation, Consultancy, Digital Transformation, Customer Experience and Sustainability.


Marcel holds a bachelor’s degree in Electronic Engineering and worked in both Germany and France for 7 years prior to returning to The Netherlands. He is fluent in Dutch, English, French, German, and Spanish.


Marcel is married with two children and lives near Amsterdam. Outside of time spent with family and friends, he is a passionate field hockey player, plays tennis and golf, and likes to go hiking.

Industry insights


A neon wireframe view of a city with roads and bridges.
by Paul Brooker • 15 October 2026
Sales Transformation | Manual workarounds and fragmented systems are costing telecom operators revenue and margin. Discover how to remove the Complexity Tax and unlock value | READ FULL ARTICLE NOW
Statue of justice with neon overlay.
by Greg Mook • 7 October 2026
Greg Mook sets out the ten capabilities communications providers need for effective compliance, from business accountability to delivery-chain assurance | READ FULL ARTICLE
Sunrise over the ocean.
24 September 2026
Cambridge Management Consulting has achieved Certified B Corporation status, validating its commitment to responsible business and long-term stakeholder value | READ THE FULL PRESS RELEASE
A long  bank of solar panels in a field at dusk
by Scott Armstrong • 4 August 2026
ESOS Phase 4 isn't just compliance. Scott Armstrong explains why cheap audits cost more long-term, and how to treat Phase 4 as a strategic energy opportunity | READ FULL ARTICLE
Neon waves and lines with overlay of white plus signs, some dissolving away
by Jason Jennings • 14 July 2026
Procurement | Most organisations are sitting on 3–8 per cent of recoverable third-party spend. Here's where AI-powered spend analysis finds it — and how CFOs can act without cutting into operations | READ FULL ARTICLE
Three interlocked rings, silver, on a back background.
by Ruth Redding • 9 July 2026
Leadership & Change | Ruth Redding on why transformation and AI programmes fail without genuine adoption, and how leaders can build 'Adoption Insurance' into change from day one | READ FULL ARTICLE
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