Strategy
Startup & Scaleup Services
From first pitch to scaleup and beyond, one network of senior consultants who have actually built and grown companies works alongside you – bringing in exactly the expertise you need, exactly when you need it.
Growing a Business Is Not a Straight Line
Growth is a double-edged sword: it amplifies opportunity and fragility in equal measure.
The most common problems start small and grow until they cannot be ignored. Once internal systems and operations begin to fray – as expansion outgrows your infrastructure and processes – it can be extremely hard to turn things around.
Our Startup & Scaleup suite was built specifically to meet an evolving environment. Instead of a single service or a fixed programme, you get access to a network of over 220 senior consultants across 26 countries who have themselves built, scaled and exited businesses.
Take the
expertise you need, at the time your business needs it – from investment strategy, marketing, and pitch decks, to go-to-market planning, digital infrastructure, AI, cyber security, fractional resources, and recruitment.
Why Founders Love Working with Us
Advice from people who have done it, not studied it
Cambridge MC does not employ career consultants – only senior executives with real industry experience, including founders, chief marketing officers, chief information security officers, and commercial leaders who have run the kind of businesses they now advise. That knowledge and experience is what sets us apart from other consultancies.
Through the #21toWatch awards and acceleration programme, we have helped hundreds of startups across Cambridge and the East of England make their mark. To date, #21toWatch has helped raise over £710 million in funding for the companies it has championed – creating an awards programme that investors trust and follow.
Pick What You Need – and Pay Less for More
Build the Bundle Your Business Needs Now
Every startup needs a different package. Pick the services that match where you are today – our team assembles them into one engagement, and you add more as you grow.
Tell Your Story to the World
Our senior marketing and PR specialists bring real experience from inside high-growth technology businesses, turning complex innovation into coverage that investors and customers notice.
We give practical, campaign-ready support – from positioning and brand development to media relations and investor materials – helping you build momentum at every stage of the startup and scaleup journey.
Core Services in Detail
Our team of experts has decades of experience providing support to a range of startups and scaleups.
We are agile in how we operate and can also work on a project basis depending on your needs. Once we understand your goals, we’ll recommend the best approach for you.
Marketing Strategy
Cutting through the noise matters throughout the startup and scaleup journey. Our Marketing & PR capability spans strategic marketing, PR and media relations, and brand positioning – delivering the right exposure to the right audience, whether investors or prospects.
We work collaboratively: closing skills gaps, acting as an outsourced marketing function, or as a fractional chief marketing officer, to build awareness, sharpen a pitch for funding, or run campaigns that drive growth.
Go-to-Market Strategy
A go-to-market plan is not simply a strategy document; it has to fit the right audience and the right amount of capital. Our Go to Market Strategy service helps define, validate and execute the plan that channels resources efficiently and positions your product to be heard in a crowded market.
Our consultants bring commercial and sales expertise built up over decades and across many geographies, including fractional sales resources, to drive commercial excellence, sales performance, and client relationships as you grow.
Funding & Exit Support
Cambridge MC helps founders engineer growth with investment strategies suited to each stage of the journey, drawing on our Corporate Development capability from venture capital and private equity strategy to due diligence.
Our consultants have themselves been founders and leaders in startup and scaleup businesses – the advice comes from people who have sat in the same chair.
Recruitment & Fractional Resources
Securing the right people is often the difference between a scaleup that succeeds and one that stalls, through executive search, leadership advisory, and fractional expertise.
Cambridge Executive Search & Selection, our sister practice, offers a fixed-fee model – not the typical percentage-of-salary charge – for a predictable cost and a partner focused solely on the right hire.
Cyber Security & Risk
Cyber security is a significant risk for any startup or scaleup: 42% of micro, 46% of small, and 65% of medium-sized UK businesses reported a breach in the most recent survey.
The Cyber Essentials standard, developed by the National Cyber Security Centre for smaller businesses, offers a pragmatic route to stronger security. We deliver accreditation, or provide a virtual Chief Information Security Officer, managing digital risk for your business, IT, and board.
Our Startup & Scaleup Services Are Led by Jeremy Griggs
Senior Partner - Sales & Marketing Transformation
Jeremy Griggs brings 35 years' experience at the intersection of market strategy, technology and go-to-market in telecoms and tech, across start-ups, scale-ups and global corporations. He began his career with BT as a System Sales Engineer, before moving into project management on the creation of BT Italia, which grew to over £1bn in annual revenues. He then led marketing and proposition development at BT's ISP Channel, launching ADSL broadband to UK Internet Service Providers, and joined start-up Affinity Internet as Product Director, turning a £1m monthly loss into profit. Back at BT Global from 2003, Jeremy held senior marketing roles, then led a major transformation programme before setting up an incubator that launched products such as BT Trace and Intelligent Retail. In 2018, he co-founded SaaS and AI start-up now.ai, and has since advised independently on sales, marketing and M&A. Jeremy now leads Sales & Marketing Transformation at Cambridge Management Consulting.
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Insights
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Case Studies
Our team has had the privilege of partnering with a diverse array of clients, from burgeoning startups to FTSE 100
companies. Each case study reflects our commitment to delivering tailored solutions that drive real business results.
A little bit about Cambridge MC
Cambridge Management Consulting is a specialist consultancy drawing on an extensive global network of over 200 senior executives in 22 countries.
Our purpose is to help our clients have a better impact on the world.
