Elia Tsouros

Sales & Business Development - Africa

Elia is a seasoned IT professional with over thirteen years of experience in the industry. Throughout his career, he has demonstrated exceptional expertise in project management, professional services, sales, and business strategy—mainly within the telecommunications sector. 


As a proven leader, Elia has successfully led business transformation initiatives and led global teams at C-level. His strong leadership skills and in-depth knowledge have positioned him as a valuable asset in driving organisational growth and achieving industry-leading results.


He possesses a keen understanding of the latest technology trends and market dynamics, allowing him to develop comprehensive strategies that drive revenue and enhance operational efficiency. Elia's extensive background in telecommunications, coupled with his ability to develop and implement innovative solutions, make him a valuable asset to any business transformation.


In his free time, Elia pursues his interests in telecommunications, world wars, and military-related topics. He also enjoys watching rugby, boxing, and Formula 1. He was an amateur boxer for seven years during his youth.

Industry insights


Two blocks of data with bottleneck inbetween
by Paul Brooker 29 October 2025
Read our article on hidden complexity and find out how shadow IT, duplicate tools and siloed buying bloat costs. See how CIOs gain a single view of IT spend to cut waste, boost compliance and unlock 5–7% annual savings | READ FULL ARTICLE
Neon 'Open' sign in business window
by Tom Burton 9 October 2025
SMEs make up 99% of UK businesses, three fifths of employment, over 50% of all business revenue, are in everyone's supply chain, and are exposed to largely the same threats as large enterprises. How should they get started with cyber security? Small and Medium sized Enterprises (SME) are not immune to the threat of cyber attacks. At the very least, if your business has money then it will be attractive to criminals. And even if you don’t have anything of value, you may still get caught up in a ransomware campaign with all of your data and systems made inaccessible. Unfortunately many SMEs do not have an IT team let alone a cyber security team. It may not be obvious where to start, but inaction can have significant impact on your business by both increasing risk and reducing the confidence to address new opportunities. In this article we outline 5 key questions that can help SMEs to understand what they need to do. Even if you outsource your IT to a supplier these questions are still relevant. Some can’t be delegated, and others are topics for discussion so that you can ensure your service provider is doing the right things, as well as understanding where their responsibilities stop and yours start. Q1: What's Important & Worth Defending Not everything needs protecting equally. In your personal life you will have some possessions that are dear to you and others that you are more laissez-faire about. The same applies to your digital assets, and the start point for any security plan needs to be an audit of the things you own and their importance to your business. Those ‘things’, or assets, may be particular types of data or information. For instance, you may have sensitive intellectual property or trade secrets; you may hold information about your customers that is governed by privacy regulations; or your financial data may be of particular concern. Some of this information needs to be protected from theft, while it may be more important to prevent other types of data from being modified or deleted. It is helpful to build a list of these assets, and their characteristics like the table below:
Illustration of EV sensor fields
by Duncan Clubb 25 September 2025
Explore the rise of edge AI: smaller data centres, faster networks, and sustainable power solutions. See why the future of digital infrastructure is distributed and intelligent | READ FULL ARTICLE
A close-up of the Downing St sign
by Craig Cheney 19 September 2025
Craig Cheney | The conversation around artificial intelligence (AI) in Government has shifted in recent years. The publication of the UK Government’s AI Playbook represents more than just updated guidance — it signals a huge shift in the government's approach to AI.
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